Creative Director, Copy

OpenAI•New York, NY

5d•$223,000 - $318,000•Hybrid

About The Position

OpenAI is seeking an experienced Creative Director, Copy to join its in-house creative team focused on business audiences. The role helps define how OpenAI communicates its value to organizations, including growing businesses, startups, global enterprises, and developers. The Creative Director will turn complex products, technical capabilities, use cases, and business outcomes into clear, compelling stories for decision-makers, builders, and teams adopting AI. This is a hands-on creative role spanning integrated campaigns, product launches, customer stories, events, films, digital experiences, social content, executive communications, and other brand moments. The work includes developing campaign platforms, messaging frameworks, narrative systems, scripts, and headlines, while shaping OpenAI’s voice and tone across business communications. The role partners with design, production, product marketing, communications, sales, product, brand strategy, motion, and agency teams from early ideation through execution. It also involves presenting ideas to cross-functional partners and senior stakeholders, managing complex projects and changing inputs, and helping challenge conventions in enterprise and technology marketing. The position is based in New York, NY, with a hybrid work model requiring three days in the office each week. Relocation assistance is offered to new employees.

Requirements

At least 8 years of experience writing for brands, at a creative agency known for creative excellence and/or in-house at a modern technology company; experience in both is strongly preferred.
Exceptional writing and conceptual-thinking skills, supported by a portfolio of distinctive, integrated creative work.
Experience writing for B2B, enterprise, developer, or other technically sophisticated audiences.
Ability to explain complex products and technical concepts without flattening their meaning.
Ability to connect product capabilities to customer needs, organizational change, and meaningful business outcomes.
Ability to work across campaign concepts, messaging strategy, scripts, headlines, long-form narratives, and detailed copy.
Deep fluency in voice, tone, rhythm, structure, and storytelling.
Ability to find a compelling creative idea in an ambiguous brief or help shape a brief that does not yet exist.
Enjoyment of collaborative ideation with designers, strategists, producers, and cross-functional partners.
Ability to advocate for ambitious creative work while responding constructively to strategic, technical, and commercial constraints.
Ability to work autonomously and take ownership from concept through execution.
Ability to balance creativity with the clarity, credibility, and precision required for business audiences.
Comfort working across multiple projects and adapting quickly as priorities and inputs evolve.

Nice To Haves

Experience with enterprise technology, developer platforms, SaaS products, or emerging categories.
Experience writing customer stories that connect individual experiences with broader organizational impact.
Familiarity with the needs of enterprise buyers, technical evaluators, developers, and business leaders.
Experience with executive storytelling, major industry events, or sales-enablement narratives.
Background in editorial, long-form storytelling, filmmaking, or documentary work.
Familiarity with integrated campaign development and scalable brand systems.
Curiosity about AI, the future of work, and how technology changes the way organizations operate and create.

Responsibilities

Concept and write integrated brand campaigns for OpenAI’s business audiences.
Translate complex products, technical capabilities, and use cases into clear, human, emotionally resonant stories.
Develop campaign platforms, messaging frameworks, headlines, scripts, manifestos, and narrative systems.
Connect OpenAI products to meaningful business challenges and outcomes.
Shape communications for business leaders, technical decision-makers, developers, and teams adopting AI.
Write customer stories, product launches, films, digital experiences, event content, social content, and executive communications.
Partner with design, motion, production, brand strategy, and agency teams to bring ideas to life.
Collaborate with Product Marketing, Sales, Product, Communications, and other partners to understand audiences and business priorities.
Build flexible messaging systems for different industries, audiences, markets, and channels.
Evolve and steward OpenAI’s voice and tone across business communications.
Present creative ideas and explain the thinking behind them to cross-functional partners and senior stakeholders.
Work from high-level concepts through detailed execution and stay engaged throughout the process.
Manage multiple complex projects, evolving inputs, and compressed timelines.
Help challenge conventions about enterprise and technology marketing.