Creative Director - Copy (Hybrid)

Orchard Digital Marketing • Cincinnati, OH

1d • Hybrid

About The Position

The Creative Director - Copy at Orchard Digital Marketing oversees the creative process for copy and messaging, from initial concept through final execution, ensuring that headlines, stories, and campaign ideas align with client brand voice and business goals. The role leads and inspires the creative team, shapes strategic narratives, guides project development, informs scope and budgets, builds client relationships, and translates high-level concepts into creative across brand campaigns, websites, email, social, paid media, video, and other platforms.

The position calls for a leader experienced in motivating and managing writers and creative teams, with a record of delivering innovative, results-driven solutions for clients in complex categories. It is a hybrid position based in Orchard’s downtown Cincinnati office.

Requirements

• BA/BS in a related field such as copywriting, English, journalism, communications, or advertising, or equivalent experience.
• At least 10–12 years of copywriting experience.
• 3–5 years of experience managing creative teams in an agency setting.
• Proven work experience and proficient knowledge of copywriting and content development across digital and traditional platforms.
• Strong portfolio of previous work.
• Exceptional writing, editing, and proofreading skills, with mastery of tone, voice, and storytelling.
• Working knowledge of SEO, UX writing, and conversion-focused content best practices.
• Solid working knowledge of Microsoft Office and collaboration tools.

Nice To Haves

• Experience writing for complex or regulated categories such as healthcare, financial services, or B2B technology.
• Familiarity with generative AI writing tools.

Responsibilities

• Define, develop, and maintain the creative vision, brand voice, and messaging architecture for projects and brands.
• Oversee the creative process from brainstorms through execution, maintaining quality, timelines, and budgets.
• Grow and develop the copy team through goal-oriented management and a learning mindset.
• Identify appropriate freelance writing resources as needed.
• Collaborate with the Design Creative Director and clients to understand client needs and align creative with brand and communication goals.
• Partner with Account, Analytics, Web, and Media teams to develop integrated concepts across the customer journey.
• Write, edit, and elevate headlines, scripts, long-form content, website and UX copy, email, social, and paid media.
• Translate complex, technical, or regulated subject matter into clear, compelling, and compliant messaging.
• Ensure the highest quality standards throughout the creative process.
• Use data, testing, and performance insights to refine messaging and optimize creative.
• Generate ideas and stay current on trends, platforms, technologies, and uses of AI in content creation, as well as brand development, SEO, multichannel marketing, and best practices.
• Present ideas and recommendations to clients and stakeholders, explaining the rationale and thought process.
• Contribute to RFP development and serve on the pitch team for new business, shaping creative strategy and concepts and presenting the work.
• Communicate project needs, timing, budget, and scope to freelance writers and content partners, and assist with obtaining cost estimates.
• Assist with developing and improving processes for Orchard and its clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Director