Creative Director, AI/Experiential

Dow Jones•New York, NY

2d•$165,000 - $205,000

About The Position

This Creative Director leads end-to-end creative development for The Trust at The Wall Street Journal, driving work from concept through execution. The role focuses on integrating cutting-edge AI capabilities into premium content and real-world brand experiences, while also expanding our live content programs and events. It requires 12+ years of creative leadership experience and a proven ability to turn bold ideas into polished, high-impact work across platforms.

Requirements

12+ years of creative direction experience across experiential, brand, or integrated marketing environments.
Demonstrated leadership of multidisciplinary teams and large-scale experiential initiatives.
Fluency in AI-enabled creative tools and workflows (e.g., generative content, rapid prototyping, data-informed personalization).
Strong strategic thinking paired with exceptional storytelling and presentation skills.
Portfolio showcasing premium craft, cultural fluency, and results-driven campaigns.
Ability to operate at both conceptual and executional levels in a fast-paced, collaborative environment.

Responsibilities

Own and articulate the creative vision for AI-informed content and experiential programs from strategy through live execution.
Direct the overarching creative strategy and execution, leveraging AI tools and experiences to drive innovation, efficiency, and high-quality design.
Anticipate issues and develop tailored solutions to solve complex creative challenges, ensuring projects are delivered on time and adhere to brand standards.
Communicate with diverse stakeholders and influence decisions by partnering with cross-functional teams to seamlessly integrate AI technologies into the creative process.
Lead cross-functional teams across editorial, product, design, and client services to develop innovative formats, immersive storytelling, and interactive brand moments.
Integrate AI-assisted workflows (prompting, rapid prototyping, generative tools) into the creative process to enhance speed, insight, and originality.
Ensure all work reflects the premium standards, cultural authority, and brand integrity of WSJ.
Present concepts confidently to senior stakeholders and clients, translating complex ideas into compelling narratives.
Oversee production and experiential delivery, maintaining high craft and measurable business impact.