Creative & Digital Marketing Specialist - The Toro Company
About The Position
The Creative & Digital Marketing Specialist is responsible for developing and executing creative marketing solutions that support business objectives across traditional and digital channels. This role serves as an in-house creative resource for the Sitework Systems business, producing a wide range of marketing assets including product literature, digital advertising, website content, email communications, sales support materials, and event materials. This position combines graphic design expertise with hands-on management of digital content platforms, including website and email marketing systems. The ideal candidate is equally comfortable creating compelling visual content and publishing that content across digital channels.
Requirements
- Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field.
- 2-4+ years of related professional experience.
- Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Experience designing both print and digital marketing materials.
- Experience working within website content management systems.
- Experience building and deploying email communications through marketing automation systems.
- Strong communication, organization, and project management skills.
- Collaborative team player with the ability to work effectively across levels and departments.
Nice To Haves
- Experience with Optimizely, HubSpot, InRiver, or similar content management and marketing technology platforms.
- Experience supporting B2B, dealer, rental, or construction equipment marketing environments.
- Familiarity with responsive web design, HTML, and email best practices.
- Experience supporting product launches, sales enablement, or tradeshow marketing.
Responsibilities
- Apply graphic design principles to create solutions across print and digital channels, including literature, digital advertising, website content, email communications, and sales support materials.
- Develop creative solutions that align with brand standards, product messaging, and business objectives.
- Build and maintain website content, landing pages, and digital experiences using content management systems while supporting SEO/SEM initiatives.
- Develop, test, and deploy email communications and marketing automation assets.
- Support product launches, campaigns, events, and dealer marketing initiatives through development of creative and digital content.
- Maintain accuracy and attention to detail throughout the creative and production process.
- Maintain organized digital asset libraries, templates, and marketing content resources.
- Stay current on design, digital marketing, and web content trends and share relevant insights with the marketing team.
- Perform other duties as assigned.
Benefits
- Competitive salary
- Affordable and top tier medical/dental/vision plan
- 401k
- Casual, corporate environment (Dress for your day)
- Onsite café
- Caribou Coffee onsite
- Complimentary use of onsite fitness facility
- Mental health resources
- Financial health resources
- 20 hours of paid time to volunteer in the community
- Flexible schedule during the summer (Summer Hours)
- Hybrid work schedule
- Potential eligibility for an incentive program
- Access to pay early with the dailypay app
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
