Creative Designer, Social Media

Arizona State UniversityScottsdale, AZ
Hybrid

About The Position

ASU EdPlus is seeking a Creative Designer, Social Media to join their Creative Services team. This role focuses on transforming brand-aligned ideas into engaging social media content across various platforms. The designer will work at the intersection of design, motion, and video production, collaborating with marketing and social media teams to create platform-optimized graphics, lightweight motion assets, and short-form video content for platforms like Instagram, Facebook, and LinkedIn. The position involves adapting and repurposing existing campaign assets for social formats, maintaining brand consistency within established guidelines, and contributing to content planning. This is a hybrid position requiring reliable commute to Scottsdale, AZ.

Requirements

  • Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.
  • Demonstrated foundational understanding of design principles (layout, typography, color, hierarchy, accessibility) and a curiosity to deepen them.
  • Experience designing for social media platforms evidenced by a portfolio showing platform-native thinking, even from personal projects, coursework, or internships.
  • Evidence of working proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop) and experience editing short-form video for social platforms using tools such as Adobe Premiere Pro, CapCut, or DaVinci Resolve.
  • Demonstrated comfort working within a brand system while bringing creativity and energy to executions.
  • Demonstrated strong communication and collaboration skills: open to feedback, willing to ask questions, and able to work closely with marketing partners.
  • Evidence of familiarity with social platform best practices, format specs, and current creative trends.
  • Applicant must be eligible to work in the United States. ASU EdPlus will not be a sponsor for this position.

Nice To Haves

  • Experience in higher education, EdTech, or mission-driven organizations a plus.
  • May be required to submit a portfolio showcasing social media design work.

Responsibilities

  • Design platform-optimized social content — static graphics, carousels, Stories, lightweight motion, and short-form video — across Instagram, Facebook, LinkedIn, and emerging platforms as needed.
  • Edit Reels, YouTube Shorts, and other short-form video for social, including pacing, cuts, captions, sound design, and platform-specific export.
  • Adapt and repurpose campaign assets from the broader EdPlus creative portfolio into channel-specific social executions.
  • Partner closely with Marketing to translate channel strategy and content calendars into compelling, on-brand creative.
  • Maintain brand consistency by working within the ASU brand system and EdPlus design standards while finding creative range inside those guardrails.
  • Capture short-form video and lightweight on-location footage as needed, in collaboration with the Multimedia team.
  • Contribute to content planning conversations as a creative voice in the room, flagging what's executable, what will perform, and where there's room to push.
  • Build and maintain reusable templates and motion components that help scale the team's social output.
  • Stay current on platform trends, format shifts, and creative best practices, bringing those insights back to the team.
  • Work in a fast-paced, collaborative environment with shifting priorities.
  • Assume or coordinate other duties or projects as assigned or directed.

Benefits

  • Healthcare
  • Financial Security
  • Retirement
  • Family Resources
  • Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
  • Discounts
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