Creative Copywriter

Crocs, Inc.•Westminster, CO

7d•$65,000 - $75,000•Hybrid

About The Position

Crocs Inc. is seeking a Copywriter, Mainline Campaigns. This role will be responsible for supporting go-to-market campaigns large and small, from new product launches to seasonal stories. The work is conceptual and requires a deep understanding of various products, consumers, brands, and cultural trends. Copy needs span across all marketing channels including Social, Paid, Print, Onsite, and Video, and messaging must be considered for global regions in addition to North America. The Copywriter will collaborate with designers, art directors, global marketing, product, ecommerce, operations teams, marketing leadership, and external partners or agencies to build outstanding and compelling content that elevates the Crocs brand.

Requirements

At least 2+ years of proven experience in direct-to-consumer product marketing copywriting.
Background in creative/advertising.
Strong command of English language, grammar, and advertising writing styles.
Strong understanding of social media trends and colloquialisms.
Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams.
Experience in proofreading, copyediting a variety of business and marketing materials.
Ability to multitask and complete projects in a timely manner.
Attention to detail, organizational skills, and the ability to quickly switch gears in order to keep up with feedback and changes is critical.
Outstanding written, communication, and presentation skills.
Portfolio demonstrates extraordinary creativity and thoughtful writing.
Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations.
Strong communicator and collaborator.
Maintain a professional and enthusiastic approach with the work and the team.
Open to accepting and providing necessary critique and feedback.
Flexible availability during off-hours to support global teams on occasion.

Nice To Haves

Fashion or footwear experience preferred.
Global experience a plus.

Responsibilities

Concept compelling campaign ideas and attention-grabbing creative work with a design partner.
Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions and more with a focus on the Personalization space.
Maintain consistency of the Crocs brand voice on all channels.
Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution.
Proofread and copy-edit all copy work related to your projects.
Be proactive and anticipate details of a campaign.
Support creative teams on additional duties, such as brainstorming, and legal searches.
Assist the Creative team with miscellaneous projects as needed.