Copywriter, Creative Development

dentsu•New York, NY
•$66,300 - $85,000•Hybrid

About The Position

We are seeking a Copywriter, Creative Development for one of our newest wins, one of the largest healthcare, pharmacy, and consumer wellness brands in the US. You’ll be paired with an art director and reporting to ECDs. You will concept and write a variety of deliverables including integrated brand campaigns, online video, retail and shopper marketing, CRM and lifecycle communications, healthcare enrollment and member communications, patient education, social and content creation, retail media and commerce assets, in-store experiences, personalization programs, and AI-enabled creative production. You'll collaborate with Art Directors, Producers, and Strategy to develop copywriting and creative solutions on multiple projects of varying scopes across all forms of media with a firm understanding of the objective, client nuances, and timing/budget parameters. You'll self-edit and review all deliverables for grammatical and formatting issues, ensuring strategy agreement and clients’ tone, style, and audience. You appreciate the importance of strategy and find excitement in writing compelling, creative solutions for diverse media, evolving technologies, and current trends. You'll give and receive constructive feedback and mentor junior creatives to meet project deadlines with an eye on quality.

Requirements

  • 2+ years minimum experience in creative advertising
  • A portfolio with conceptual integrated campaign examples
  • Comfortable with production and post-production
  • Experience with Photoshop, InDesign and Illustrator
  • Bachelor’s degree in advertising, Marketing or related field; in lieu of degree, equivalent experience in a relevant field required
  • 3 days per week onsite in our Dentsu offices is required

Responsibilities

  • Concept and write a variety of deliverables including integrated brand campaigns, online video, retail and shopper marketing, CRM and lifecycle communications, healthcare enrollment and member communications, patient education, social and content creation, retail media and commerce assets, in-store experiences, personalization programs, and AI-enabled creative production.
  • Collaborate with Art Directors, Producers, and Strategy to develop copywriting and creative solutions on multiple projects of varying scopes across all forms of media with a firm understanding of the objective, client nuances, and timing/budget parameters.
  • Self-edit and review all deliverables for grammatical and formatting issues, ensuring strategy agreement and clients’ tone, style, and audience.
  • Give and receive constructive feedback and mentor junior creatives to meet project deadlines with an eye on quality.

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401(k)
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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