Creative Copywriter, Sr Manager

athenahealth•Remote - NC, NC

2d•$87,000 - $147,000•Hybrid

About The Position

The Creative Copywriter, Sr Manager is an individual contributor responsible for developing bold, compelling copy that brings athenahealth’s brand voice to life across campaigns, paid media, event themes, and other short-form marketing content. This role combines high-level creative concepting with hands-on copywriting, requiring an experienced writer who can move fluidly between big-picture thinking and precise execution. This position works across the full lifecycle of a project, helping shape the creative idea and then translating it into impactful copy that aligns with brand voice, messaging strategy, and business goals. The Creative Copywriter, Sr Manager will work from existing messaging frameworks as well as help create new ones, with a strong ability to push creative boundaries while maintaining consistency and clarity.

Requirements

10+ years of experience in copywriting
Strong portfolio demonstrating excellent marketing copy, creative concepting, and brand voice execution
Experience developing and refining copy across campaigns, paid media, event themes, social, web, and email
Demonstrated ability to connect creative strategy with compelling copy execution
Excellent communication and collaboration skills
Comfortable working independently and cross-functionally in a fast-paced, idea-driven environment
Able to flex between strategic concepting and detailed copy refinement

Nice To Haves

Healthcare experience preferred but not required

Responsibilities

Develop original, high-impact copy for a wide range of short-form marketing materials, including: Campaign headlines, Paid media, Brand messaging, Manifesto scripts, Event themes, Social content, Web copy, Email copy
Partner in early-stage creative concepting to help shape the big idea and determine how the brand voice will come to life
Translate campaign and brand strategies into bold, compelling copy that resonates with target audiences
Work from existing messaging frameworks and also help develop new ones as needed
Edit, refine, and optimize copy to ensure clarity, consistency, and quality
Collaborate closely with marketing, brand, creative, content, and other cross-functional partners throughout the project lifecycle
Push creative thinking while ensuring copy remains aligned to brand voice and messaging standards
Bring a strong point of view and a willingness to challenge work that does not meet the desired standard