Creative Automation & Production Specialist

Atlanta Hawks•Atlanta, GA

22h

About The Position

The Creative Automation & Production Specialist plays a critical role in scaling branded creative across the Atlanta Hawks, College Park Skyhawks, and State Farm Arena. This technology-forward design role supports the execution of high-impact marketing campaigns and brand initiatives by developing AI-assisted creative automation workflows that accelerate visual versioning, motion adaptation, and multi-format deployment. Working in close collaboration with Brand and Design leadership, this role blends technical fluency with strong visual craft—translating creative direction into scalable design and motion systems that enable consistent, high-quality execution across digital, social, paid media, in-arena, and partnership platforms.

Requirements

2–5 years of experience in motion design, creative technology, or digital production.
Heavy expertise in Adobe After Effects, Photoshop, and Illustrator.
Experience with AI-assisted creative tools and automation workflows.
Strong understanding of brand systems and scalable design production.
Strong collaboration skills across brand, design, and production teams.
Ability to balance experimentation and innovation with brand discipline.

Responsibilities

Support the execution of marketing campaigns across the Hawks, Skyhawks, and State Farm Arena brands.
Translate creative direction into scalable asset templates and AI-assisted production workflows that enable rapid creative execution.
Ensure that AI-assisted outputs align with established brand standards, tone, and visual identity.
Contribute to maintaining creative consistency across multiple brands within a unified organizational strategy.
Assist in the scalable production of assets for major initiatives including season launches, jersey reveals, single-game promotions, membership campaigns, and paid media (digital advertising and out-of-home).
Develop AI-driven automation systems that support high-volume social, digital, and motion graphics versioning.
Adapt static creative into motion-ready assets for social, broadcast, and in-arena platforms.
Support in-arena visual content production through scalable asset adaptation for LED displays, motion graphics systems, and presentation environments.
Support versioning and adaptation of partner-facing creative assets across digital, presentation, and activation platforms.
Develop AI-driven automation systems that allow rapid sponsor swaps, localization, and multi-format deployment while maintaining brand integrity.
Ensure co-branded outputs align with Hawks Studios’ visual standards.
Develop scalable templates and AI-assisted workflows that support high-volume social content production including announcements, milestones, and campaign drops.
Increase speed-to-publish through AI-assisted resizing, adaptation, and motion enhancement.
Balance cultural relevance with brand consistency.
Support creative leadership in identifying and implementing AI tools that streamline static and video versioning.
Build repeatable automation systems for resizing, localization, format adaptation, and sponsor integration.
Animate static creative into motion using AI-assisted and traditional motion design tools.
Continuously evaluate emerging generative and automation platforms relevant to sports and entertainment media production.