Creative Analyst - Creative - US Remote

DEPT®

2d•$53,700 - $65,000•Remote

About The Position

The Creative Analyst role is centered around rigorous creative testing with a goal of supporting the continued growth of client accounts across multiple digital ad platforms. You will serve as an expert on creative best practices and visual elements that impact advertising performance, and you’ll ensure adherence to an in-house creative testing methodology rooted strongly in data. You’ll conduct thorough creative analysis, make creative recommendations, and work closely with both Media and Design teams to help us deliver high-quality creative quickly, and at scale. You’ll build strong rapport with clients and internal teams to help drive impactful creative decisions. The ideal candidate has a proven track record working with data, has strong attention to detail, and loves using data to help tell a story. Having direct experience with managing Google Ads Display/GDN/UAC ad creative is a plus. This candidate should also feel comfortable and confident when communicating with clients. This individual will report directly to the Creative Strategist. You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

Requirements

A minimum of 1 year media buying experience in visually-driven online channels
Experience using data to fuel creative testing recommendations; knowledge of testing methodologies
An impressive knowledge of visual advertising platforms in Display (GDN) and Mobile (App Campaigns)
Strong, professional and verbal communication skills (you should be more than comfortable speaking to clients and internal stakeholders)
Comfortable working with clients and leading client calls
Excellent writing and strategic content creation skills
A ‘creative eye’, and passion for the creative aspect of digital marketing

Nice To Haves

Experience working directly with Creative Services + Production teams
Ability to work within a large team with lots of moving pieces
Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
Ability to be strong/assertive with strategy recommendations
Strong sense of urgency and attention to detail
Agency experience, and comfortability working in a very fast-paced environment
You are a believer in “work/life integration”
Having direct experience with managing Google Ads Display/GDN/UAC ad creative is a plus.

Responsibilities

Working with the Creative Strategist to drive creative strategy for a large-scale account located in many countries; working directly with the Creative Strategist to provide insights from data that could guide a new or existing strategy
Contributing to strategic creative testing roadmaps for account (by geo); assisting with the development of testing hypotheses, and brainstorming new ideas that will have a positive impact on the account
Assisting with Creative brief development in accordance to the creative testing roadmap
Creating a constant feedback loop between internal and external teams with organized documentation of all creative performance and tests
Working with Creative Strategist to prepare and present creative audits to clients through creative performance analysis, competitive research and persona development
Assisting Creative Strategy with preparing creative agendas for internal and external meetings on a weekly basis
Taking initiative to perform data deep dives and presenting unique findings that will push the account forward
Producing thought leadership for 3Q Marketing purposes: blog posts, case studies, white papers, webinars
Continually working with Creative Strategy, Project Management and Account teams to make processes smoother, build documentation, and produce case studies