Creative Account Manager, Consultant

Blue Shield of CaliforniaOakland, CA
Hybrid

About The Position

The Creative Account Management team is responsible for the intake of all requests coming into the Creative Studio and oversees the projects at every step of the creative asset lifecycle. The Creative Account Manager, Consultant will report to the Creative Account Management Sr. Manager. In this role you will collaborate cross-functionally with Marketing and creative teams to manage incoming new creative campaign requests of medium to large project scale end-to-end. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Requirements

  • Requires bachelor's degree or equivalent experience
  • Requires at least 7 years of prior relevant experience in creative project management, account management, or marketing operations within an in-house creative team or agency environment
  • Requires ability to work in a fast-moving, deadline-driven, in-house creative environment across a range of marketing roles and stakeholders
  • Requires experience managing medium- to large-scale creative campaigns from intake through delivery, including scoping, scheduling, resourcing, and stakeholder alignment
  • Requires hands-on experience using Adobe Workfront (or similar project management platform), Adobe Creative Cloud, Microsoft Office Suite, Microsoft Outlook/Teams
  • Experience working on a range of deliverables across digital, online, and print
  • Strong communication, written, and collaboration skills across various levels of the organization
  • Support teams through obscurity and changes with confidence and poise
  • Experience leading candid, respectful conversations with working teams to assess effectiveness, address gaps, and drive continuous improvement

Responsibilities

  • Consult on incoming project or campaign requests to ensure communication strategy is solid and ready for creative development
  • Act as the primary connector to Creative Studio team, and work cross-functionally with Member Marketing, Brand, Digital, Communication Governance, Marketing Ops, as well as other marketing, regulatory, and operational teams
  • Ensure strategic alignment is maintained throughout the creative development process, partnering with marketing and creative teams when there are shifts to determine impacts and next steps
  • Manage client expectations and anticipate project needs throughout the end-to-end creative process
  • Create, update, and communicate project timelines/schedules
  • Ensure client abides by privacy, legal, and compliance guidance for review and approval as needed
  • Assess and manage Creative Studio resourcing capacity to meet the needs of the work and prioritize accordingly
  • Strategize and problem-solve issues that arise during projects in order to keep timelines met
  • Support ongoing optimization by generating retrospective learnings across projects and campaigns, highlighting recurring wins, opportunities, and risks for future efforts
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