CPG Industry Strategy Expert

Tastewise•New York, NY

8d•$140,000 - $150,000•Hybrid

About The Position

Passionate about food and curious about what people will eat next? Join Tastewise and help shape the future of the food and beverage industry. Tastewise is the proactive AI food and beverage intelligence platform trusted by 80% of the world's leading F&B companies, including PepsiCo, Nestlé, and Kraft Heinz. We help teams discover the next big opportunity, decide what to launch, how to bring it to market, and what makes it to the shelf and the menu. Our AI agents work alongside them, delivering ready-to-use work like product concepts and retailer pitches. From the next big flavor to the next product in your cart, our work shapes decisions in a $10 trillion industry that touches billions of people every day. If you're excited about making a real impact, moving fast and being part of a passionate team, this is the place for you! About the role Reporting to the VP of Sales, you’ll bring deep food and beverage industry experience to Tastewise’s sales organization. You’ll help Account Executives understand customer needs, strengthen the value of each deal, and show how our platform supports specific CPG workflows. This is a hands-on, client-facing role with four areas of focus: Sales enablement (50%) Work closely with AEs to turn customer pains into relevant value sessions and product demos. Develop and deliver industry training for the sales team on a monthly basis. Product and sales standardization (30%) Partner with Product and Sales to define persona-specific demos, workflows, and use cases. Establish a consistent feedback loop from Sales to Product, building a library of end-to-end solutions that meet each buyer persona’s needs. Monthly update sales collateral based on customer feedback and new product capabilities. Thought leadership and market engagement (10%) Lead executive workshops, and travel to represent Tastewise at events and private dinners. Proactively search and share emerging market signals and industry insights with the team. Strategic pilot engagement (10%) Guide the ideal deliverables and roadmap for priority pilots with large strategic accounts. Join key customer sessions and connect pilot results to business goals and expansion opportunities.

Requirements

At least 5 years of experience as a brand or category manager at a food or beverage CPG company or large retailer.
Client-facing experience and confidence engaging senior stakeholders.
Strong knowledge of CPG Marketing and Innovation priorities and the ability to turn business needs into practical solutions.

Nice To Haves

B2B SaaS experience is a plus
experience leading an emerging brand is also an advantage.

Responsibilities

Work closely with AEs to turn customer pains into relevant value sessions and product demos.
Develop and deliver industry training for the sales team on a monthly basis.
Partner with Product and Sales to define persona-specific demos, workflows, and use cases.
Establish a consistent feedback loop from Sales to Product, building a library of end-to-end solutions that meet each buyer persona’s needs.
Monthly update sales collateral based on customer feedback and new product capabilities.
Lead executive workshops, and travel to represent Tastewise at events and private dinners.
Proactively search and share emerging market signals and industry insights with the team.
Guide the ideal deliverables and roadmap for priority pilots with large strategic accounts.
Join key customer sessions and connect pilot results to business goals and expansion opportunities.