Counter Sales Representative

United Electric Supply•Rochester, NY

About The Position

Kovalsky-Carr Electric Supply Co., acquired by United Electric Supply Co. in 2024, is an electrical distributor headquartered in New Castle, Delaware. The company is 100% employee-owned and supplies products and services to commercial, residential, and industrial customers. The Counter Sales Representative is the first point of contact for customers, handling product inquiries, in-person order processing, and product recommendations. The role also supports sales goals, quotes jobs and bids, maintains inventory and organized counter and stock areas, and works with internal departments to serve customers. This is a safety-sensitive position. The employee may be required to operate powered industrial trucks and must follow company health, safety, and environmental policies.

Requirements

  • Minimum high school diploma.
  • Excellent written and verbal interpersonal and communication skills.
  • Ability to handle multiple tasks and collaborate within a multifunctional team.
  • Detail-oriented, organized, consistent, and tenacious approach to work.
  • Team-oriented approach to achieving company goals.
  • Strong time-management skills.
  • Ability to learn the company ERP system.
  • Self-motivated and able to work independently.
  • Ability to lift 50 pounds several times a day, bend, twist, and climb.
  • Ability to operate powered industrial trucks may be required.

Nice To Haves

  • Industry product knowledge.
  • Customer service training or experience.

Responsibilities

  • Verify shipments received from branch transfers against packing slips.
  • Organize and stock warehouse shelves with incoming materials and supplies.
  • Maintain a clean, orderly, and safe stock area and counter area.
  • Participate in branch cycle-counting efforts.
  • Provide customers with accurate, detailed information and assistance with questions or problems.
  • Greet customers at the sales counter and answer incoming telephone calls.
  • Price, recommend, and sell appropriate products; quote jobs and bids on materials.
  • Select requested materials from shelves and confirm they align with the customer’s application and order.
  • Help pull materials for branch transfers, phone orders, and delivery orders when needed or requested.
  • Resolve customer problems tactfully and promptly.
  • Stay informed about new products and promotions through vendor- and company-sponsored Lunch and Learns, when available.
  • Meet or exceed the sales budget by seeking new business and participating in selling programs and promotions.
  • Work with internal departments to better serve customers.
  • Follow United Electric health, safety, and environmental policies and act safely to protect oneself and others.
  • Complete an accident/incident report for safety or health infractions that occur or are witnessed.
  • Support health, safety, and environmental policies for employees within the branch.

Benefits

  • Health, dental, and vision insurance.
  • Disability and life insurance.
  • 401(k) and stock ownership.
  • Paid vacation and holidays.
  • Educational benefits.
  • Wellness programs.
  • Work/life balance.
  • Eligible for commission.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service