Corporate Strategy and Planning Lead

Asana•San Francisco, CA

7h•$182,000 - $207,000•Hybrid

About The Position

Asana’s Corporate Strategy team drives clarity and focus in the company’s long-range growth strategy. The Corporate Strategy and Planning Lead provides direct consulting support to the C-suite, handles high-priority work from the CEO, and applies a BizOps perspective to strengthen business operations, including MBRs. This high-visibility role partners with stakeholders across Product, Finance, GTM, and G&A to translate vision into executable growth bets, take on work when other teams are at capacity, and fill critical gaps. The role is based in Asana’s San Francisco office on an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday. Most employees may work from home on Wednesdays; Friday arrangements depend on the work and partner teams. The lead will work on new product incubation and investment, commercial strategy, long-range planning, strategic threat and opportunity analysis, strategic partnerships, operating model and organizational design, special projects, and cross-functional alignment. The position calls for someone curious about AI tools and emerging technologies who can lead complex strategic initiatives and influence stakeholders across the organization.

Requirements

At least 6 years of experience in corporate, product, or GTM strategy at a B2B SaaS company, ideally one with both PLG and SLG motions, or prior strategy consulting experience.
Strong focus on portfolio investment decisions and new product incubation.
Deep understanding of SaaS business models and go-to-market motions.
Strong analytical and cross-functional skills, including the ability to connect Product, Finance, and Go-to-Market teams and translate vision into executable growth bets.
Proven ability to lead complex strategic initiatives from conception through recommendation and execution.
Exceptional leadership, communication, and interpersonal skills, with the ability to influence and align diverse stakeholders at all levels.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
Bachelor’s degree in Business, Finance, Economics, or a related quantitative field.
Curiosity about AI tools and emerging technologies, and willingness to learn and use them to enhance productivity, collaboration, or decision-making.

Nice To Haves

Experience evaluating complex M&A opportunities or strategic partnerships.
Experience at a B2B SaaS company with both product-led growth (PLG) and sales-led growth (SLG) motions.

Responsibilities

Lead market analysis to support major investments, shape M&A strategy, and develop investment evaluation frameworks for portfolio decisions.
Partner with cross-functional teams to set the product portfolio up for success, including evaluating opportunities to refine go-to-market motions.
Drive H2/H3 planning and identify long-term opportunities for sustainable growth.
Evaluate existential threats and market opportunities through scenario analyses to inform executive decisions.
Identify and evaluate strategic partnership opportunities aligned with Asana’s long-term vision.
Work with leadership to design organizational structures and internal operating models that support corporate priorities.
Lead bespoke, non-business-as-usual analyses for high-priority initiatives outside traditional functional homes.
Align Product, Finance, and GTM teams so strategic initiatives are resourced and executed effectively.
Provide direct consulting support to the C-suite and handle high-priority work from the CEO.
Apply a BizOps perspective to strengthen business operations, including MBRs.
Execute work when other teams are at capacity and help fill critical gaps.