Corporate Partnership & Marketing Manager - MassMutual Center
MGM Resorts International•Springfield, MA
•$56,300 - $75,000•Onsite
About The Position
The MassMutual Center is seeking a Corporate Partnerships & Marketing Manager to lead sponsorship sales, advertising partnerships, premium seating opportunities, and integrated marketing initiatives. This role is crucial in shaping the future of one of the region's premier entertainment and event destinations by driving revenue and enhancing the guest experience.
Requirements
- 3+ years of prior relevant experience in sponsorship sales, corporate partnerships, premium seating sales, advertising sales, marketing, or related industries.
- Flexibility to work select nights, weekends, and events as required.
- Knowledge of graphic design principles and marketing copywriting.
- Experience using Canva, Adobe Photoshop, or similar creative design platforms.
- Google Ads Certification preferred.
- Knowledge of SEO, digital marketing strategies, and online advertising campaigns.
- Experience creating marketing materials, social media content, and promotional campaigns.
- Familiarity with digital analytics and campaign performance tracking.
Responsibilities
- Generate revenue through corporate sponsorships, integrated marketing partnerships, and venue advertising opportunities across the Arena, Convention Center, and The Landing.
- Lead sales efforts for premium suites, loge seating, and hospitality experiences for concerts, sporting events, and special events.
- Manage all marquee advertising sales including prospecting, account management, fulfillment coordination, and creative asset communication.
- Prospect, secure, and maintain relationships with local, regional, and national businesses and premium seating clients through ongoing communication, hospitality, and client entertainment.
- Develop customized sponsorship packages and presentations, integrated marketing concepts, and partnership opportunities.
- Assist the Director of Marketing with select marketing initiatives including campaign support, creative development, social media concepts, media coordination, and promotional ideas.
- Coordinate and oversee sponsor and premium fulfillment - including signage, digital assets, hospitality elements, event activations, promotional integration, and recap reports.
- Collaborate with marketing, operations, ticketing, and leadership teams on venue initiatives and revenue-driving opportunities.
- Assist with event-day responsibilities and partnership activations as needed.
- Represent the venue at networking events, community events, trade shows, and venue events to identify and cultivate new business opportunities.
Benefits
- Healthcare
- Financial benefits
- Time off benefits
- Wellness incentive programs
- Access to company hotel, food and beverage, retail, and entertainment discounts
- Discounts with company partners on things like travel, electronics, online shopping, and more.
- Free meals in our employee dining room
- Free parking on and off shift
- Professional and personal development through programs and networking opportunities
- Volunteer opportunities in the community
- Company-issued uniform and dry-cleaning
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) plans
- Time off plans
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
