Partnership Marketing Manager

Laerdal Medical AS

1d•$95,000 - $106,000•Hybrid

About The Position

The Partnership Marketing Manager – Healthcare is responsible for driving growth and market impact through strategic partnerships with leading healthcare organizations and associations. This role develops and executes joint marketing initiatives, co-branded campaigns, and engagement strategies that expand reach, generate qualified leads, and support revenue growth. Working closely with partners, sales, marketing, and product teams, the Partnership Marketing Manager serves as the primary relationship owner for assigned partnerships while leveraging data and insights to optimize program performance and strengthen Laerdal’s presence in the healthcare market.

Requirements

Ideal candidate must reside on the East Coast or willing to work East Coast hours
Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
5–10 years of marketing experience, including 2–3 years in partnership, alliance, or channel marketing.
Healthcare education, healthcare marketing, or clinical industry experience preferred.
Experience using CRM, marketing automation, analytics, and other digital marketing platforms preferred.
Familiarity with AI and emerging technologies to improve marketing effectiveness, efficiency, and campaign performance.
Strong experience developing and executing partnership or co-marketing programs.
Ability to collaborate effectively with internal and external stakeholders in a fast-paced environment.
Willingness to work flexible hours as needed to support collaboration with international teams.
Willingness to travel up to 40%, including industry events, partner meetings, and tradeshows, as well as quarterly in office marketing engagements in the Wappingers Falls, NY office.
Ability to lift and carry demonstration products.
Ability to stand for extended periods while attending events and tradeshows.

Nice To Haves

MBA preferred.
Healthcare education, healthcare marketing, or clinical industry experience preferred.
Experience using CRM, marketing automation, analytics, and other digital marketing platforms preferred.
Familiarity with AI and emerging technologies to improve marketing effectiveness, efficiency, and campaign performance.

Responsibilities

Develop and execute joint marketing strategies with partners aligned to business objectives
Architect and scale a robust ecosystem of strategic partners, including new types of alliances and innovative collaborations
Build annual and quarterly partner marketing plans
Act as the primary marketing contact for assigned partners, KOLs and advisory boards
Proactively identify and cultivate relationships with emerging organizations and influencers in the Healthcare space
Facilitate alignment between partner and internal stakeholders (sales, product, brand, etc.)
Manage partner communications, onboarding, and enablement
Maintain a comprehensive partner database and manage ongoing partner communications
Lead complex negotiations with partners to secure mutually beneficial agreements
Proactively manage and resolve conflicts or misalignments between partners and internal teams
Create and deliver partner centered / co-branded campaigns, events, and content with partners
Drive innovation in co-marketing initiatives, developing creative joint campaigns and programs that differentiate the Healthcare segment
Apply advanced problem-solving skills to overcome partnership challenges and unlock new opportunities
Manage joint webinars, tradeshows, field marketing, or digital campaigns
Oversee partner marketing assets, messaging, and compliance with brand guidelines
Leverage advanced CRM, analytics, and digital marketing platforms to optimize partner engagement and campaign performance and pipeline contribution.
Continuously evaluate and implement new technologies to enhance partnership marketing effectiveness
Manage sponsorship or co-op marketing commitments
Track spend effectiveness and ROI of partner marketing activities
Negotiate co-investment levels and terms
Define KPIs for partner programs (funnel contribution, leads, reach, engagement)
Measure and analyze partner campaign results, sharing insights with partners and leadership
Optimize partner activities based on performance data
Track and report the overall impact and ROI of partnership activities.
Champion sustainability and social impact initiatives within partnership programs, aligning joint campaigns with broader organizational values
Partner with sales to align marketing activities with revenue targets
Work with Product Marketing to ensure messaging consistency
Collaborate with demand generation teams on lead capture and nurture
Ensure seamless coordination across all internal teams supporting partner driven initiatives.