Corporate Marketing Strategy Associate

Macy's•New York, NY

About The Position

The Associate, Stores & Corporate Marketing Strategy will be instrumental in developing and executing marketing campaigns that enhance the Macy’s brand experience across all stores. This role requires a strategic thinker with a deep understanding of consumer behavior and a passion for creating compelling brand stories. You will partner closely with cross-functional teams to develop and execute localized marketing strategies that drive sales, build customer loyalty, and achieve Macy’s overall business goals.

Requirements

Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them.
Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
Industry Expertise: Understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Responsibilities

Develop and execute Marketing Plans to support Macy’s Stores priorities that align with seasonal sales goals and brand objectives.
Cultivate strong relationships with store partners across the country, understanding their business needs and collaborate to develop geographically relevant messaging ensuring brand stories resonate with consumers and drive business growth.
Partner with customer team on the market and competitor landscape for shifts, trends, and insights that inform marketing plans.
Contribute to tourism initiatives providing research and outreach along with execution to deliver traffic supporting local and international tourism.
Lead the planning and execution of marketing tactical support, including: Collaborate with store partners on all information needed for creative style-outs and presentations including messaging priorities.
Effectively communicate marketing plan details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for specific product priorities.
Review all marketing assets to guarantee alignment with campaign objectives, providing timely and constructive feedback.
Develop clear and compelling creative briefs that leverage customer data, insights, and competitor analysis to guide content and messaging.
Support marketing a variety of instore initiatives including seasonal (ie Holiday), Backstage and events
Act as integrated marketing to develop cohesive plans representing paid and owned channels

Benefits

Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Continuous learning and leadership development
Colleague Resource Groups
Volunteer opportunities
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement