Corporate Marketing Director
PruittHealth•Atlanta, GA
About The Position
PruittHealth is seeking a strategic, results-driven Corporate Marketing Director to lead enterprise marketing initiatives across post-acute care, home health, hospice, senior living, and regulated programs such as PACE and Medicare Advantage. This newly created role will drive performance-focused marketing strategies that strengthen brand differentiation, support field sales, and deliver measurable growth in referrals, leads, and admissions—while ensuring full compliance with CMS and healthcare regulations.
Requirements
- 8+ years of marketing experience (healthcare or regulated industry preferred)
- Proven success with integrated, performance-driven campaigns
- Strong analytics and ROI mindset
- Experience supporting sales/business development teams
- Familiarity with CMS guidelines strongly preferred
- Experience managing agencies and cross-functional stakeholders
Responsibilities
- Lead enterprise marketing strategy aligned to growth and census goals
- Drive integrated campaigns across paid media, digital, and traditional channels
- Enable field sales teams with compliant, high-impact marketing tools
- Own performance marketing, analytics, and ROI optimization
- Oversee website, SEO/SEM, lead generation, and paid media strategy
- Ensure all marketing meets regulatory (CMS, state, federal) requirements
- Partner with agencies and cross-functional teams to deliver results
- Leverage AI and emerging technologies to improve efficiency and impact
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
