Corporate Director Communications & Marketing

Centra Medical Group • Lynchburg, VA

1d • $125,685 - $201,097

About The Position

The Corporate Director of Communications & Marketing is a strategic, hands-on leader responsible for shaping how the organization communicates, presents and grows in a rapidly evolving environment. The position plays a critical role in enhancing visibility, trust and community within and beyond the healthcare system. The Corporate Director will advance Centra’s reputation, brand, growth, and stakeholder engagement through integrated communications and marketing strategies. Reporting to the Vice President of Communications, Marketing and Community Relations, this role oversees internal and external communications, media relations, crisis communication, and marketing initiatives across digital and traditional platforms, as well as team leadership. The Corporate Director partners closely with executive leaders, physicians, and operational leaders to ensure clear, consistent messaging that supports Centra’s mission, strategic priorities, employee engagement, patient acquisition, community trust, and organizational performance.

Requirements

• Strategic leadership
• Hands-on approach
• Ability to shape organizational communication and presentation
• Experience in enhancing visibility, trust, and community
• Proven ability to advance reputation, brand, growth, and stakeholder engagement
• Experience with integrated communications and marketing strategies
• Proficiency in overseeing internal and external communications
• Experience in media relations
• Experience in crisis communication
• Experience in marketing initiatives across digital and traditional platforms
• Team leadership skills
• Ability to partner with executive leaders, physicians, and operational leaders
• Skill in ensuring clear, consistent messaging that supports organizational mission, strategic priorities, employee engagement, patient acquisition, community trust, and organizational performance

Responsibilities

• Oversees internal and external communications
• Manages media relations
• Handles crisis communication
• Develops and executes marketing initiatives across digital and traditional platforms
• Leads a team
• Partners with executive leaders, physicians, and operational leaders to ensure clear, consistent messaging

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed