Corporate Brand Marketing Manager

Mars•McLean, VA

1d•$108,160 - $148,720•Onsite

About The Position

The Mars Corporate brand is on a journey to elevate its reputation by growing brand awareness, building trust through storytelling, and increasing association between Mars and its portfolio of brands. The Mars Corporate brand manager will develop marketing strategies and lead initiatives to grow Mars brand foundations and accelerate trust and reputation building. This role will be part of the central Corporate Affairs global team and report to the Corporate Brand and Purpose VP. This role partners closely with Internal Communications and External Communications Corporate Affairs stakeholders. Additionally, this role needs to develop an extended network to navigate a complex set of internal stakeholders across functions (Corporate Affairs, Marketing, Insights, Legal, etc.), Segments (Snacking, Petcare, Food & Nutrion), and geographies (Global, Regional, Market). This role will manage an external agency team that functions as an extended team.

Requirements

BS/BA degree
5-10 years of marketing / brand management / communications experience in FMCG
Strong Presentation and Communication Skills
Marketing Planning Process
Campaign Development and Production
Strategic Analysis
Project Management

Responsibilities

Lead development and execution of annual and long-range brand plans for the Mars Corporate brand, ensuring clear linkage between brand ambition, stakeholder ecosystem needs, portfolio priorities, and business objectives
Develop and deliver integrated campaigns and communications across relevant paid-earned-shared-owned touchpoints that grow brand awareness, elevate reputation, and increase association between the Mars Corporate brand and its portfolio of brands
Analyze business performance, competitive dynamics, consumer insights, and category trends, and translate them into recommendations on strategic choices and opportunities to increase effectiveness of activations and execution
Operate as a high-impact cross-functional leader to drive clarity, alignment, and decision making; Effectively influence a complex set of internal stakeholders across functions, business Segments, and geographies; Lead an integrated-agency team to deliver strategic and creative initiatives
Own budget planning, spend tracking, and optimization to ensure efficient investment across portfolio priorities; Track brand and activation performance to evaluate delivery against KPIs; Champion new methodologies, tools, and AI-enabled approaches to drive efficiencies