Copywriting Specialist

Capgemini • Atlanta, GA

5d • Hybrid

About The Position

The Copywriting Specialist is responsible for delivering high-impact, on-brand content that powers campaign execution across multiple channels. This role enables rapid iteration, personalization, and scalable content delivery within a MarTech ecosystem, ensuring both speed and creative excellence.

Requirements

• Proven experience in copywriting within digital marketing, CRM, or lifecycle marketing environments.
• Experience working in high-volume campaign environments with iterative or agile delivery models.
• Strong understanding of personalization strategies, A/B testing methodologies, and data-informed content optimization.
• Excellent collaboration skills with the ability to work cross-functionally across creative, analytics, and MarTech teams.
• Experience operating within enterprise brand guidelines and compliance frameworks.

Responsibilities

• Develop compelling copy for campaigns, customer journeys, and content variants aligned with brand guidelines, channel strategy, and target audience needs.
• Support iterative campaign waves with copy designed for speed, scalability, reuse, and continuous test-and-learn optimization.
• Collaborate closely with Journey, Analytics, and Creative teams to refine messaging based on performance insights and data-driven learnings.
• Structure and adapt content for deployment within Adobe Journey Optimizer and other personalization frameworks.
• Ensure consistency of messaging across all touchpoints while enabling modular, dynamic content strategies.
• Contribute to the development and maintenance of content standards, tone-of-voice guidelines, and reusable copy libraries.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
• Company paid holidays
• Personal Days
• Sick Leave
• Medical, dental, and vision coverage
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed