Copywriter, PATTERN

Beach House Group•Los Angeles, CA

6d•Hybrid

About The Position

PATTERN Beauty is seeking a Copywriter experienced in full-funnel copy to bring their established brand voice to life across various customer touchpoints. This role involves crafting copy for major campaigns, product pages, emails, and paid advertisements, aiming to guide customers from initial interest to purchase. The ideal candidate will possess 3-5 years of copywriting experience, a strong understanding of direct-to-consumer (DTC) bottom-of-funnel copy, and a portfolio showcasing multi-channel campaign work. This position is hybrid, requiring three days a week at the PATTERN office in West Hollywood, and is best suited for a writer eager to grow with a founder-led brand focused on celebrating Black beauty. The role emphasizes the synergy between beautiful and effective copy, requiring consistency, craft, and joy in execution.

Requirements

3 to 5 years of professional copywriting experience, in-house or agency.
Portfolio showing range across campaign and performance work.
Hands-on experience writing bottom of funnel copy for a DTC brand, including product pages, paid social, retargeting, email, and SMS.
Campaign writing experience, with examples of multi-channel campaigns from concept through execution.
Strong understanding of the customer journey and how copy functions differently across formats and funnel stages.
Comfort with performance metrics such as open rate, click-through rate, and conversion rate.
Experience writing for A/B tests.
Experience writing product copy, including descriptions, benefits, and claims.
Proven ability to adapt to an established brand voice with fidelity and care.
Excellent editorial instincts, attention to detail, and command of grammar and style.
Familiarity with project management platforms (e.g., Asana).
Real, demonstrated fluency in Black beauty, including products, rituals, retail environment, and visual history.
Candidates MUST be based in the Los Angeles area.

Nice To Haves

Deep fluency in bottom of funnel DTC copy.
Portfolio of multi-channel campaign work.
Experience writing product copy ideally within beauty, hair care, body care, wellness, or lifestyle.
Background in beauty, textured hair care, or lifestyle brands is a significant plus.
Bachelor's degree in English, Communications, Journalism, Advertising, or a related field preferred; equivalent experience considered.

Responsibilities

Learn and internalize the PATTERN Voice and Tone, ensuring it is unmistakably PATTERN across all communications.
Apply brand standards consistently across every channel and format.
Translate briefs, consumer insights, and brand positioning into copy that carries the brand voice with fidelity and care.
Contribute fresh language and cultural references while staying grounded in the established brand voice.
Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages, and paid media.
Collaborate with creative leads during ideation, contributing headline territories, messaging angles, and copy-led concepts.
Carry campaign ideas cohesively from hero assets through performance placements, adapting messages for different channels and audiences.
Write and adapt scripts for social and video content.
Support campaign toolkits with sample messaging and copy direction.
Leverage audience insights and creative pillars to hypothesize and build high-performing copy for the bottom of the funnel.
Write conversion-focused copy for DTC channels, including product detail pages, landing pages, paid social, retargeting ads, email, and SMS.
Develop copy for key lifecycle moments such as abandoned cart, browse abandonment, replenishment, post-purchase, and win-back flows.
Write product copy, including descriptions, benefits, how-to-use guidance, and claims language, partnering with Product to ensure accuracy.
Write and iterate on A/B tests for subject lines, headlines, offers, and calls to action in partnership with E-Commerce, CRM, and Performance Marketing.
Review performance data to understand community resonance and apply insights to future work.
Write and adapt copy for retail partner pages and promotional moments.
Collaborate cross-functionally with Marketing, E-Commerce, CRM, Product, and Social teams.
Manage multiple projects in a fast-paced, deadline-driven environment, communicating proactively about timelines and needs.
Use Asana to track work, organize feedback, and keep projects moving.
Present copy with clarity, sharing the thinking behind choices and welcoming input.
Bring a solutions-oriented, low-ego, all-hands mentality to working relationships.