Copywriter, PATTERN

Beach House Group•Los Angeles, CA

7d•$90,000 - $100,000•Hybrid

About The Position

PATTERN Beauty is seeking a skilled Copywriter experienced in full-funnel copywriting to articulate the brand's voice across various customer touchpoints. This role involves crafting copy for major campaigns, product pages, emails, and paid advertisements, guiding customers from initial interest to purchase. The ideal candidate possesses 3-5 years of copywriting experience, strong expertise in direct-to-consumer (DTC) bottom-of-funnel copy, and a portfolio showcasing multi-channel campaign work. They understand the synergy between compelling and effective copy. This position offers a chance to contribute to a founder-led brand that champions Black beauty, with a hybrid work model requiring three days per week at the PATTERN office in West Hollywood, Los Angeles.

Requirements

3 to 5 years of professional copywriting experience, in-house or agency.
A portfolio showcasing range across campaign and performance work.
Required: Hands-on experience writing bottom-of-funnel copy for a DTC brand, including product pages, paid social, retargeting, email, and SMS.
Required: Campaign writing experience, with examples of multi-channel campaigns from concept through execution.
Strong understanding of the customer journey and how copy functions differently across formats and funnel stages.
Comfort with performance metrics such as open rate, click-through rate, and conversion rate.
Experience writing for A/B tests.
Experience writing product copy, including descriptions, benefits, and claims.
A proven ability to adapt to an established brand voice with fidelity and care.
Excellent editorial instincts, attention to detail, and command of grammar and style.
Familiarity with project management platforms (e.g., Asana).
Candidates MUST be based in the Los Angeles area.
Bachelor's degree in English, Communications, Journalism, Advertising, or a related field preferred; equivalent experience considered.

Nice To Haves

Deep fluency in bottom of funnel DTC copy.
Portfolio of multi-channel campaign work.
Experience writing product copy, ideally within beauty, hair care, body care, wellness, or lifestyle.
Background in beauty, textured hair care, or lifestyle brands is a significant plus.
Category & community fluency: Real, demonstrated fluency in Black beauty, including the products, the ritual, the retail environment & the visual history of how our community has been portrayed.
Understanding of what it means for a brand to speak with our community, with a body of work that shows it.

Responsibilities

Learn and deeply internalize the PATTERN Voice and Tone, including mission, glossary, syntax, and language.
Apply brand standards consistently across all channels and formats, from SMS hooks to long-form landing pages.
Translate briefs, consumer insights, and brand positioning into copy that accurately reflects the brand voice, in partnership with the Creative Strategist.
Introduce fresh language and current cultural references while maintaining the established voice set by the founder and creative leadership.
Contribute to the team's copy library with headlines, examples, and channel learnings to enhance team-wide writing confidence.
Write campaign copy across various formats, including headlines, taglines, social captions, video scripts, emails, landing pages, and paid media, in collaboration with creative leadership and the Marketing team.
Contribute headline territories, messaging angles, and copy-led concepts during ideation sessions with creative leads.
Ensure campaign cohesion from hero assets to performance placements, adapting messages for different channels and audiences.
Write and adapt scripts for social and video content, ensuring the spoken word aligns with the brand's on-screen voice.
Support campaign toolkits with sample messaging and copy direction for internal teams and partners.
Receive and incorporate feedback openly, refining copy through multiple rounds with creative leadership.
Hypothesize and develop high-performing bottom-of-funnel copy for DTC channels by leveraging audience insights and creative pillars.
Write conversion-focused copy for DTC channels, including product detail pages, landing pages, paid social, retargeting ads, email, and SMS.
Develop copy for key lifecycle moments such as abandoned cart, browse abandonment, replenishment, post-purchase, and win-back flows.
Write product copy, including descriptions, benefits, how-to-use guidance, and claims language, collaborating with the Product team to ensure accuracy.
Write and iterate on A/B tests for subject lines, headlines, offers, and calls to action in partnership with E-Commerce, CRM, and Performance Marketing.
Review performance data with Creative leadership and the DTC team to identify insights for future work.
Write and adapt copy for retail partner pages and promotional moments to ensure consistent brand representation across all shopping platforms.
Collaborate cross-functionally with Marketing, E-Commerce, CRM, Product, and Social teams to deliver copy supporting broader business goals.
Manage multiple projects simultaneously in a fast-paced, deadline-driven environment, proactively communicating timelines and needs.
Utilize Asana for work tracking, feedback organization, and project management.
Present copy clearly, explaining the rationale behind choices and welcoming team input.
Maintain a solutions-oriented, low-ego, and collaborative approach in all working relationships.