Copywriter

Veracity Insurance Solutions, LLC•Pleasant Grove, UT

19d•$55,000 - $70,000•Remote

About The Position

We're looking for an experienced Copywriter to join our team. Working remotely and reporting to our Content Systems Manager, this role will work closely with one or more Product Marketing Managers, Designers, SEO Specialists, the Content Amplification Team, and other teammates to produce helpful, SEO-friendly content that moves people to act. They will conduct research on topics, draft content, go through the editing and approval process, and prepare copy that is ready to be published on our sites and blogs, in videos, emails, ads, and beyond. They will proactively manage a runway of content needs. They may occasionally be drafted to help in other areas as well.

Requirements

Bachelor’s degree or equivalent experience
3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards
Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
History of working in a collaborative team
Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
Ability to accurately type 50 wpm or more
Ability to work independently and collaboratively in a fast-paced environment
Knowledge and experience with content/marketing funnels
A mind for metrics and a desire to track success

Responsibilities

Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work
Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
Attend and participate in meetings around content strategy, brainstorming, optimization, and more
Attend and participate in annual Marketing Department offsite and bi-monthly team builders.
Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner
Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
Build a strong understanding of effective SEO and AEO content marketing best practices
Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality
Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products
Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas
Complete required insurance product training (including insurance licensing and internal training) and stay up to date on our product offerings
Incorporate feedback and edits into content
Effectively optimize content for search, conversions, and user navigation
Request creative assets (e.g., imagery, original graphics, infographics, downloadables, etc.)
Accurately input, format, and publish blog posts in WordPress
Participate in peer editing and Content Team initiatives, including special projects or “all hands” content needs
Conduct research internally and with customers as needed
Perform research and collect and analyze data using GA4, Search Console, Semrush, Ahrefs, and other tools
Develop content for other sites (e.g., guest posts) and partners
Use office software (MS Office, Google Workspace, Monday, etc.) effectively and efficiently to collaborate on and manage and create content
When assigned, conduct outreach to third parties to gain interest in backlinking to articles and other content
Perform other duties as requested, directed, or assigned