Copywriter

Wahed

1d•Remote

About The Position

Wahed is a global fintech company dedicated to creating an ethical, accessible, and interest-free financial system. We aim to break down barriers for individuals who find the traditional financial system inaccessible due to its reliance on interest (riba). Our team develops innovative products, including Shariah-compliant equity ETFs, interest-free savings account alternatives, and no-leverage real estate investments. We are seeking individuals passionate about solving complex financial problems and building a more equitable financial future.

Requirements

3–5 years of professional copywriting experience.
Meaningful experience at a U.S. fintech, wealth, or financial services company (RIA, broker-dealer, neobank, robo-advisor, brokerage, or similar).
Hands-on experience writing under SEC / FINRA oversight, understanding compliant marketing language and revision processes.
Strong working knowledge of Islamic / Shariah-compliant investing in the U.S. context (riba, gharar, halal screening, sukuk, zakat, AAOIFI standards).
Demonstrated SEO copywriting skills, with experience writing blog content that has ranked.
Comfort working from briefs including target keywords, search intent, and competitor analysis.
Versatility across different content formats, from long-form articles to short ad copy.
Excellent self-management skills for a remote, async environment.
Ability to manage multiple deliverables in parallel and communicate clearly about timelines and blockers.

Nice To Haves

Familiarity with SEO tooling such as Ahrefs, SEMrush, Surfer, Clearscope, or Google Search Console.
Experience writing for retirement products (IRAs, 401(k)s), self-directed brokerage, or robo-advisory products.
Direct-response or performance marketing experience with a track record of measurable lift on Meta or Google.
Comfort with AI-assisted workflows while maintaining originality and brand voice.
Arabic language familiarity or experience writing for Muslim audiences.

Responsibilities

Write SEO-optimized blog articles from pre-built outlines covering topics like investing fundamentals, Halal/Shariah-compliant investing, retirement, market commentary, and product education.
Translate keyword research and search intent into clear, engaging long-form content (800–2,500 words) that ranks and converts.
Apply on-page SEO best practices including H-tags, meta titles and descriptions, internal linking, alt text, and structured formatting.
Maintain a consistent publishing cadence and manage multiple drafts simultaneously, collaborating with editors, SEO leads, and Compliance reviewers.
Write copy for landing pages (product, campaign, lifecycle) designed to convert.
Create social media copy, including captions, snippets, and short-form content for various platforms (Instagram, X, LinkedIn, TikTok, YouTube).
Write narrative-driven multi-frame posts and single-image creative in partnership with designers.
Develop video scripts for short-form (Reels/Shorts/TikTok) and long-form (YouTube, explainers) content.
Produce paid ad copy for Meta and Google Ads (search, display, performance max), including headlines, descriptions, and A/B testing variants.
Provide occasional support for email subject lines, push notifications, and in-app messaging.
Partner with Compliance and Legal to ensure all marketing content meets SEC, FINRA, and internal disclosure requirements.
Quickly turn around compliance revisions, understanding the importance of speed and precision in a regulated environment.
Uphold and help refine the Wahed brand voice across all marketing materials.