Copywriter

Material • Austin, NY

4d • $60,000 - $68,000 • Hybrid

About The Position

This is a hybrid role to be based near one of our offices in New York City, Austin Los Angeles or Oakland. About Us: We drive intelligent growth for ambitious businesses and leading brands. Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market and digital experience solutions. Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships. The Opportunity: We’re looking for a writer with strong instincts, good taste, and range. Someone who can move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence. A writer who understands that good creative work isn’t just clever, it’s useful, intentional, emotionally intelligent, and built to perform. You should be equally excited by consumer brands and smart, distinctive B2B work that sounds human. You’ll work closely with creative directors, strategists, designers, account teams, and clients to develop ideas that are strategically grounded, culturally aware, and well-crafted from concept to execution. Candidates should have native fluency in organic social: not just the platforms themselves, but the behaviors, references, creators, rhythms, and unwritten rules that shape them. You should understand what earns attention, what builds affinity, and how to create original, effective work in a landscape increasingly crowded by sameness and AI slop.

Requirements

• 3–5+ years of experience in an agency, studio, editorial, or brand environment
• A portfolio demonstrating conceptual thinking and versatility across formats and brand voices
• Good understanding of organic social, digital culture, and contemporary storytelling
• Experience with lifestyle, retail, or fashion brands that appeal to individuals and families
• Strong writing fundamentals paired with strategic thinking and creative range
• Ability to move comfortably between consumer-facing and B2B communications
• Experience presenting work internally or to clients is a plus
• Software skills in: Google Workspace, Microsoft 365, Figma, ChatGPT, Gemini, and Notebook LM

Nice To Haves

• Native fluency in organic social: not just the platforms themselves, but the behaviors, references, creators, rhythms, and unwritten rules that shape them.
• Understand what earns attention, what builds affinity, and how to create original, effective work in a landscape increasingly crowded by sameness and AI slop.
• A writer with strong instincts, good taste, and the range to move between brand storytelling, campaigns, organic social, scripts, presentations, and longform with curiosity and confidence.
• Understands how creative work supports broader brand and business goals
• Fluent in organic social, audience behavior, and contemporary culture
• Deploys language thoughtfully; pays attention to details, references, and tone
• Can build on existing brand voices while developing original ideas and perspectives
• Thinks strategically, writes clearly, and edits carefully
• Collaborates well across creative, strategy, account, and client teams
• Curious about AI, human behavior, and emerging technologies

Responsibilities

• Develop strong conceptual ideas across social, digital, video, print, and brand platforms
• Translate insights and strategy into clear, compelling creative work
• Help build and adapt brand voices with consistency, precision, and originality
• Understand how writing supports broader brand and business goals
• Contribute to presentations and creative discussions with thoughtful perspective
• Write confidently across formats: campaigns, scripts, social, headlines, presentations, web, messaging, and longform
• Understand pacing, structure, tone, and how language works alongside design, motion, and sound
• Edit carefully and maintain strong standards for grammar, clarity, and detail
• Bring equal energy to foundational work — outlines, messaging frameworks, UX copy — as to headline ideas
• Develop instincts for when to push language and when simplicity is more effective
• Strong understanding of the organic social landscape and evolving platform behaviors
• Good instincts for what feels current, resonant, and worth paying attention to
• Curiosity about language, culture, media, design, and emerging trends
• Ability to create work that feels culturally aware without forcing relevance
• Collaborate effectively with creative directors, strategists, designers, account teams, and clients
• Present work with clarity, confidence, and openness to feedback
• Respond well to critique and contribute constructively to creative development
• Build trust through reliability, accountability, and follow-through
• Contribute positively to team culture and the quality of the work
• Manage more than one assignment while maintaining quality and attention to detail
• Stay adaptable as priorities, feedback, and project needs evolve
• Balance creative ambition with responsiveness and practicality
• Deliver work that is polished, thoughtful, and on brief under tight timelines

Benefits

• Material is a global company and we work with best-of-class brands worldwide.
• We also create and launch new brands and products, putting innovation and value creation at the center of our practice.
• Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare.
• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world.
• We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking.
• Our engagement management team makes it all hum for clients.
• A community focused on learning and making an impact.
• Material is an outcomes focused company.
• We create experiences that matter, create new value and make a difference in our clients' lives and their customers' lives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed