Copywriter, Picksy

People Inc•New York, NY

9h•Hybrid

About The Position

The Copywriter will join the Picksy marketing team at People Inc. and will be responsible for the creation of all copy to market Picksy. This role requires someone who is fluent in direct response copywriting. They will craft high-converting marketing messaging for a variety of channels, including but not limited to email, social, and onsite, with the goal of acquiring new users. The ideal candidate understands direct response fundamentals and knows that great copy starts with understanding the audience and the offer—not clever wording. You'll work closely with the marketing team, designers, and product to develop, test, and optimize messaging that increases acquisition, activation, and retention. This role will report to the Head of Marketing. Your day-to-day: Write high-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas Craft messaging and offers tailored to different audience segments and channels Analyze campaign performance and iterate based on results Collaborate with designers to ensure copy and creative work together effectively Build and maintain a library of winning messages, headlines, offers, and customers insights Identify messaging opportunities through platform insights and performance data This position is hybrid in-office. About The Team: Picksy is a new product that helps shoppers save, track, and organize items they discover anywhere in their daily lives—all in one place. Users can save products from anywhere, organize and share collections, get deal alerts, and instantly save any item they want to come back to later with a text. About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results 70% Copy creation: Pitching, writing, and developing copy for all Picksy social channels 20% Strategic research and data analysis to stay up to date on platform trends and content performance 10% Cross-team collaboration with designers and product to ensure copy and creative work together

Requirements

3+ years direct response copywriting
Proven experience writing copy that drives measurable results
Experience crafting copy for a variety of channels, including websites, email, and paid ads
Strong portfolio demonstrating conversion-focused work
Bachelor’s degree in a related field or equivalent training and/or experience

Nice To Haves

Familiarity with shopping and commerce
Strong understanding of customer psychology and consumer behavior
Ability to develop messaging from customer research and insights
Excellent communication and collaboration skills
Strategic and able to translate goals into content that drives signups
Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
A proactive, highly collaborative self-starter that’s comfortable partnering across teams and levels
Comfortable operating in a fast-moving, startup-style environment with shifting priorities

Responsibilities

Write high-performing direct response copy for all Picksy channels and assets, including website landing pages, ads, email, SMS, social, partnership placements, and onsite
Conceive, pitch, develop, and test new hooks and offers in messaging, including evergreen and timely ideas
Craft messaging and offers tailored to different audience segments and channels
Analyze campaign performance and iterate based on results
Collaborate with designers to ensure copy and creative work together effectively
Build and maintain a library of winning messages, headlines, offers, and customers insights
Identify messaging opportunities through platform insights and performance data
Pitching, writing, and developing copy for all Picksy social channels
Strategic research and data analysis to stay up to date on platform trends and content performance
Cross-team collaboration with designers and product to ensure copy and creative work together