Copywriter - Mark & Graham

Williams-Sonoma•San Francisco, CA

5d•$75,000 - $80,000•Hybrid

About The Position

The Mark & Graham Copywriter will develop compelling, on-brand copy across all channels, including seasonal campaigns, e-commerce, digital advertising, email, social media, catalog, and other customer-facing touchpoints. In this role, you’ll create content that reflects our brand voice, upholds editorial standards, and ensures consistency and accuracy across every channel. You’ll partner closely with cross-functional teams to strategize, develop, and execute marketing copy that supports key business priorities and brings our products to life for the customer. You’ll collaborate with merchandising and product development teams to understand what makes each product special, from materials and construction to personalization details and gifting relevance. This includes conducting research, reviewing product information, and meeting in person to see and feel samples, then translating those insights into compelling copy that clearly communicates product value and inspires purchase. You’ll also work closely with our site merchandising team to ensure those product insights are translated into clear, compelling on-site copy that supports product discovery, reinforces key selling points, and helps customers find the perfect gift. Email will also be a key focus of this role. You’ll write subject lines, preheaders, and email copy that support our steady daily cadence, while using email performance data to inform stronger concepts, sharper messaging, and more engaging customer storytelling. This is a full-time position reporting to the Content Manager, with a hybrid work schedule: Monday through Thursday in our San Francisco office, and Friday working from home.

Requirements

3–5 years of experience in copywriting, advertising, or editorial, preferably in a retail, lifestyle, or e-commerce environment.
Strong writing and editing skills, with the ability to distill product information, campaign strategy, and brand storytelling into concise, compelling, and customer-focused copy.
Experience writing across channels, including e-commerce, email, digital marketing, social media, and print, with an understanding of how voice and messaging shift by format.
Highly detail-oriented, with strong proofreading skills and the ability to edit your own work with accuracy and objectivity.
Organized and proactive, with the ability to manage multiple projects, shifting priorities, and tight deadlines without sacrificing quality.
Collaborative and receptive to feedback, with experience partnering effectively with creative teams and cross-functional stakeholders.
Strong verbal and written communication skills, plus solid organization and project management skills.
Keeps a pulse on retail trends, with an interest in fashion, travel, gifting, and home decor a plus.
Proficiency with Microsoft Office Suite; experience with Airtable, Figma, content management systems, and AI-powered writing tools a plus.
Bachelor’s degree in English, communications, marketing, journalism, or a related field.
Ability to work on-site at our San Francisco office Monday through Thursday, with Fridays working from home.

Nice To Haves

Keeps a pulse on retail trends, with an interest in fashion, travel, gifting, and home decor a plus.
Experience with Airtable, Figma, content management systems, and AI-powered writing tools a plus.

Responsibilities

Develop compelling, brand-aligned copy across digital channels, including e-commerce product pages, landing pages, email campaigns, digital advertising, and social media content.
Write subject lines, preheaders, and email copy that support a steady daily email cadence, seasonal marketing priorities, and key business initiatives.
Use email performance data, customer insights, and creative testing learnings to inform stronger concepts, sharper messaging, and more effective copy.
Leverage AI-powered writing tools to support content development while ensuring accuracy, originality, and adherence to brand voice and editorial standards.
Maintain consistent messaging across customer touchpoints by proofreading and editing copy for clarity, accuracy, quality, and brand consistency.
Collaborate with cross-functional partners to bring seasonal campaigns, product stories, and brand moments to life.
Participate in seasonal planning meetings with Merchandising and Product Development teams to gain product knowledge, understand business strategy, and translate key selling features into customer-focused messaging.
Partner with Site Merchandising to optimize on-site content, support product discovery, and ensure key product stories are communicated clearly throughout the customer journey.
Manage product information workflows, ensuring milestones are met and product content is accurate, complete, and delivered on schedule.
Audit, refresh, and optimize existing digital content across channels to maintain brand consistency and improve content performance.
Manage product copy and content updates within our content management system, ensuring cross-functional requests and product information changes are completed accurately, efficiently, and in alignment with brand standards.
Prioritize and manage multiple projects simultaneously, adapting quickly to shifting business priorities, tight production timelines, and rapid-turnaround requests.
Consistently deliver polished, high-quality work in a fast-paced, deadline-driven environment.

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series