Copywriter, Reddit

Jerry.ai

6d•$80,000 - $120,000•Remote

About The Position

Reddit Redditors can smell a corporate ad from a mile away and will downvote low-effort marketing into oblivion. But when someone breaks down how car insurance premiums are actually calculated, or writes a step-by-step guide on negotiating a used car purchase, r/personalfinance and r/whatcarshouldibuy pay attention. We need a Reddit Copywriter who lives and breathes textual storytelling. You won't be writing marketing copy—you’ll be writing high-value, educational, human text posts that turn complex financial and automotive topics into top-voted Reddit threads. You know how to capture sub-culture tone, write hooky titles, and turn technical jargon into clear, engageable prose.

Requirements

Active Reddit user with a deep library of work showing you can write for the platform. You understand post formatting, sub-culture nuances, and what makes a thread go viral versus what gets ignored.
3+ Years of Copywriting Experience
Proven track record writing short- and long-form copy, ideally within fintech, insurtech, automotive, or consumer tech.
Ability to take "boring," confusing, or frustrating topics (insurance policies, rate hikes, vehicle maintenance) and make them clear, useful, and compelling to read.
Obsessed with Value: You write to inform and help first, knowing that transparent, high-value writing builds more long-term brand equity than pushy calls-to-action.
Welcome raw feedback from both internal teams and public comments, using community reactions to refine and improve your writing style.

Responsibilities

Create genuinely helpful and entertaining content for relevant subreddits such as r/carinsurancehelp, r/mechanicadvice, r/idiotsincars, and r/frugal as well as Jerry's own subreddits.
Craft long-form and short-form copy that bypasses corporate fluff, using tone, formatting, and structure that feels native, authentic, and upvote-worthy.
Draft real-time, high-context replies to community comments and inquiries, balancing helpful expertise with a grounded, conversational voice.
Test different narrative hooks, post structures (TL;DRs, bulleted breakdowns, case studies), and post timings to maximize organic reach and community trust.
Write comprehensive, search-optimized Reddit copy designed to index well on Google search and serve as cited reference material for AI models.
Work alongside the Content, SEO, and Product teams to adapt broader company insights into Reddit-first copy without losing brand accuracy.