Copywriter with FinTech/Financial Expertise

We Are RosiePalmetto, GA
Remote

About The Position

We are seeking an experienced marketing copywriter to support a high-priority push across web, paid media, and sales enablement. This role is execution-focused and designed to help move work forward quickly. You'll partner closely with the team's Integrated Marketing Lead and Growth team to produce high-quality B2B marketing assets that drive lead generation and clearly articulate the client's differentiated value in a competitive FinTech landscape (e.g., Carta, Cake Equity).

Requirements

  • Demonstrated experience in FinTech and/or Financial Services
  • A strong understanding of lead generation marketing principles and performance-driven content creation
  • Ability to work independently and deliver reliable, high-quality results with minimal oversight
  • Comfort and experience working collaboratively with in-house teams
  • A laid-back, easy-to-work-with, and dependable demeanor, fitting into a small, collaborative team culture
  • Experience working with global teams
  • Candidates based on the East Coast are preferred

Responsibilities

  • Execute copy and content updates across website pages, brochures, sales collateral, campaign and paid media assets (LinkedIn, Google Ads)
  • Translate an evolving brand voice and value proposition into clear, compelling B2B content, aligning existing and new content to a consistent tone
  • Support lead generation efforts targeting HR and CFO audiences across private and public companies
  • Collaborate with internal stakeholders including: Integrated Marketing Lead, Growth Marketing Lead, and Web Manager
  • Work within defined project scopes and SOWs with clear deliverables and timelines
  • Bring a strong point of view — offering thoughtful pushback, fresh ideas, and creative perspective when appropriate
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