Copywriter

Aristocrat Technologies • Lansing, MI

6d

About The Position

We’re looking for a versatile Copywriter with a passion for gaming and digital experiences to join our growing team. In this role, you’ll help craft the voice of an iLottery product, crafting engaging, clear, and persuasive content that drives user engagement and retention. As a member of a collaborative creative and marketing team within a leading gaming company, you’ll play a meaningful role in crafting compelling copy across a variety of channels—from product UI to marketing campaigns.

Requirements

• 3+ years of copywriting experience in digital entertainment industry (iLottery experience is a strong plus).
• Outstanding writing, editing, and proofreading skills with keen attention to detail.
• Experience writing for digital products, especially within mobile and web-based gaming platforms.
• Strong understanding of tone and voice, and the ability to adapt messaging for different audiences and channels.
• Familiarity with player engagement strategies, digital marketing, and conversion copywriting.
• Comfortable working within brand and legal guidelines, especially in regulated industries.
• Excellent communication and teamwork skills; ability to receive and incorporate feedback optimally.

Nice To Haves

• Understanding SEO standard methodologies and experience with content management systems is helpful.
• A portfolio that showcases a range of content types, ideally with examples from iGaming or iLottery.

Responsibilities

• Write, edit, and proof compelling copy for a variety of content including in-game messaging, push notifications, promotional emails, landing pages, ads, and social media posts.
• Ensure all content aligns with the product’s tone, brand voice, and audience expectations.
• Collaborate closely with product managers, designers, marketers, and developers to ensure messaging consistency across platforms.
• Develop messaging plans for new game launches, seasonal promotions, and player engagement campaigns.
• Conduct competitor research and player behavior analysis to continuously refine messaging and optimize content performance.
• Translate sophisticated gaming mechanics or promotional rules into engaging, player-friendly copy.
• Work with compliance and legal teams to ensure all copy meets regulatory requirements, particularly in regulated lottery markets.
• Prioritize multiple projects simultaneously in a fast-paced environment.

Benefits

• health, dental, and vision insurance
• paid time off
• 401(k) plan with employer matching

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees