Copywriter

dentsu•Detroit, MI

5d•$62,800 - $85,000•Hybrid

About The Position

We’re seeking a Copywriter to write for one of our leading quick serve restaurant clients with CRM and owned-channel marketing campaigns across email, SMS, push, and loyalty communications. This role partners closely with Design, Strategy, Messaging, project managers, and client stakeholders to develop, manage, and maintain approved customer-facing copy across national campaigns, weekly test plans, and promotional initiatives. The ideal candidate is highly collaborative, detail-oriented, organized, proactive, and comfortable working directly within Figma, Word, and Excel.

Requirements

3–5+ years of CRM, digital marketing, agency, or promotional copywriting experience
Experience writing for email, SMS, push, and loyalty campaigns
Strong understanding of approval workflows, dynamic content, and personalized messaging
Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments
Exceptional organizational skills and attention to detail
Ability to manage multiple projects and deadlines simultaneously
Strong communication and collaboration skills in cross-functional teams

Nice To Haves

Proactive and solutions-oriented
Comfortable in highly iterative creative environments
Strong partner to design and strategy teams
Detail obsessed with excellent QA instincts
Adaptable to shifting priorities
Able to balance speed, creativity, and accuracy simultaneously

Responsibilities

Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
Work directly in Figma alongside designers during concepting and exploration phases
Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development.
Draft new legal-review copy when required and prepare documentation for approval workflows
Update and maintain final approved copy documentation following creative approvals
Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy
Review messaging consistency across segments, channels, and customer journeys
Ensure all copy aligns with brand voice, promotional strategy, legal guidelines, and CRM best practices
Collaborate with PMs and Creative Director to manage timelines, revisions, and stakeholder feedback
Assist with QA and DCS review processes by validating: URLs legal copy personalization variables CTA language headline/body copy selections audience consistency promotional accuracy
Maintain high attention to detail across fast-moving campaign deliverables and versioning workflows