Copywriter

Savage X Fenty•El Segundo, CA

1d•Hybrid

About The Position

Savage X Fenty is looking for a creative and strategic Copywriter to craft compelling brand messaging for our fashion retail brand. This role is responsible for developing engaging content across digital, print, and social platforms as well as product descriptions and campaign taglines, ensuring a consistent tone of voice that resonates with our audience. The ideal candidate has a deep understanding of fashion, strong storytelling skills, and the ability to translate brand vision into captivating copy.

Requirements

5+ years of experience in copywriting, preferably in fashion, beauty, or lifestyle brands.
Strong portfolio showcasing expertise in brand storytelling, marketing copy, and product descriptions.
Excellent understanding of fashion trends, industry terminology, and consumer engagement.
Experience writing for e-commerce, social media, and digital marketing campaigns.
Proficiency in SEO best practices and knowledge of digital content strategy.
Strong collaboration skills and ability to work in a fast-paced, creative environment.
Foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.

Responsibilities

Develop and maintain the brand’s unique tone of voice across all communication channels.
Work with a team on campaign concepting for the season.
Fill out the Editorial Calendar.
CRM - Marketing Emails and SMS, Trigger Emails, Welcome Series Updates, Promos, Bounceback, Failed Billers etc.
Site - Homepage experiences, FPL Banners, Nav DDs, BMIG Cards and more
Social Media - Instagram captions, talking points, scripts, and interview questions
Retail - Store Signage, Emails, and Event Marketing.
Promo copy.
Product Descriptions (month to month).
Collection & Accessory Naming (by quarter).
Color Naming (by quarter).
Set Naming (month to month).
Legal Disclaimers.
Editing and Reviewing of All Copy Assets.
Maintaining Master Copy materials.
Working cross functionally with all departments.
Managing copy freelance help.
Making sure their copy is in line with the brand vision.