Copywriter

BROOKLYN ACADEMY OF MUSIC INC•New York, NY

1d•Hybrid

About The Position

Brooklyn Academy of Music (BAM) is seeking a Copywriter to deliver persuasive, accurate, and engaging copy and content that strengthens and evolves BAM’s brand voice across a wide range of marketing, brand storytelling, editorial, and fundraising initiatives. This role plays a key part in shaping how audiences experience our organization by developing messaging and content that drives attendance, deepens engagement, and builds lasting relationships with diverse communities. Typical projects include concepting, researching, and writing for print brochures and mailers, promotional email campaigns, website content, social media, video scripts, membership and development initiatives, and fundraising communications. Subject areas include live performance, film, education, family programming, visual art, and literary programs. The ideal candidate will collaborate closely with teams across Marketing (design, video, social, digital) and Development to create cohesive, audience-centered campaigns. This role requires both creative execution and strategic thinking, translating organizational goals into compelling narratives that resonate with both loyal patrons and new audiences. The Copywriter will develop and refine brand-aligned messaging that drives ticket sales, audience growth, and program awareness, and contribute to improving performance metrics across channels (email engagement, web traffic, conversions) through thoughtful copy, content, and testing. The role involves independently managing copy and content projects while contributing to larger campaign strategies and messaging frameworks, and helping to evolve and maintain brand voice guidelines by delivering consistent, high-quality marketing materials and ensuring alignment across channels and teams.

Requirements

Bachelor’s Degree or equivalent work experience
3-5+ years of professional copywriting experience (agency, in-house, arts, or nonprofit environments)
Strong portfolio demonstrating both creative storytelling and results driven marketing copy
Excellent writing, editing, and proofreading skills with exceptional attention to detail
Ability to manage multiple projects independently and meet deadlines consistently
Experience writing for diverse audiences across multiple channels
Understanding of digital marketing principles, including email and web content, best practices
Demonstrated interest in or passion for the performing arts and cultural programming
Highly collaborative, with the ability to build strong working relationships across teams
Organized and adaptable, with strong time management skills
Proactive and solution-oriented, able to take initiative and ownership of work
Comfortable giving and receiving constructive feedback
Ability to balance creative expression with strategic objectives
Curiosity and engagement with arts and culture, bringing fresh perspective to storytelling
Confidence to contribute ideas while remaining open to direction and iteration

Responsibilities

Lead copy development for a variety of deliverables, including email campaigns, season brochures, web content, direct mail, digital advertising, social media, and fundraising initiatives
Concept and execute messaging that captures the artistic vision and emotional impact of programming
Collaborate cross-functionally with marketing, design, and development teams from project kickoff through final delivery
Interpret creative briefs and provide thoughtful input on messaging strategy and campaign direction
Ensure consistency, clarity, and quality across all written materials, maintaining a strong and cohesive brand voice
Manage multiple projects simultaneously, balancing deadlines and priorities in a fast-paced environment
Provide editing and feedback on copy as needed to support overall team quality
Other duties assigned