Copywriter

StocksToTrade, Inc. • Austin, TX

8h • Remote

About The Position

Millionaire Publishing and StockstoTrade are seeking a skilled Copywriter to create persuasive direct-response copy for financial media and education products. This role involves writing long-form sales promotions, VSL scripts, email sequences, SMS copy, upsell/downsell copy, and webinar slide decks. The Copywriter will be responsible for ensuring all claims are fact-checked and compliant with regulations. This is a fully remote position requiring a self-directed, detail-oriented, and proactive individual.

Requirements

• Proven experience writing direct-response copy, including long-form sales promotions, VSLs, email sequences, and/or upsell copy.
• Demonstrated ability to write persuasive, original, and brand-consistent copy under deadline pressure.
• Strong command of direct-response principles: AIDA, big idea development, unique mechanisms, proof stacking, and offer construction.
• Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) for copy drafting and ideation.
• Strong copy editing and proofreading skills; meticulous attention to factual accuracy.
• Ability to manage multiple projects and deadlines simultaneously without sacrificing quality.
• Excellent organizational skills; adherence to file naming conventions and project management systems.
• Proficiency in Microsoft Office Suite (Word, PowerPoint) and Google Suite (Docs, Slides, Sheets).
• High school diploma or equivalent required.
• Minimum 2 years of direct-response copywriting experience.
• Portfolio demonstrating a range of copy formats (sales promotions, email sequences, VSL scripts, or similar) required for consideration.

Nice To Haves

• Familiarity with financial markets, trading, or investment education or coaching marketing.
• Experience with email marketing platforms (e.g., Klaviyo, ActiveCampaign, HubSpot).
• Background in webinar funnel copywriting or pitch deck scripting.
• Bachelor’s degree in English, Communications, Marketing, or a related field.
• Financial, health, or information marketing experience strongly preferred.

Responsibilities

• Write and edit long-form sales promotions (digital and direct mail style) of 2,000–20,000+ words designed to convert cold and warm traffic into paying customers.
• Develop compelling big ideas, unique mechanisms, leads, and closes tailored to the target audience’s financial goals and pain points.
• Produce space ads and advertorial-style copy for display and native advertising placements.
• Write landing page copy for lead generation, product launches, and promotional campaigns.
• Create order forms and checkout page copy optimized to reduce friction and maximize conversion.
• Write full VSL scripts including hooks, story arcs, proof elements, offer stacks, and calls to action.
• Adapt long-form promotions into VSL format and vice versa, maintaining conversion logic throughout.
• Collaborate with the Creative Director and production team on scripting, pacing, and on-screen text elements.
• Produce multi-step email sequences for new subscriber onboarding, product launches, evergreen funnels, re-engagement campaigns, and winback series.
• Draft full emails in under 20 minutes using AI-assisted workflows, with fewer than 10% requiring major revisions.
• Write SMS copy that is concise, compliant, and action-driving; maintain drafting speed under 10 minutes per message.
• Implement A/B subject line testing, preview text optimization, and CTA variations in coordination with the email marketing team.
• Write upsell and order bump copy for post-purchase and mid-funnel upgrade paths, including one-time offer (OTO) pages and upsell video scripts.
• Produce lift notes—short, high-urgency letters from a named endorser or authority figure—to accompany primary promotions.
• Write banner ads and display creative copy for paid media campaigns.
• Create downsell and save-the-sale copy to reduce cancellations and retain subscribers.
• Build and write full slide deck presentations for live and automated webinar funnels, including educational segments, pitch sequences, objection handling slides, and offer stacks.
• Collaborate with the Creative Director and design team to align copy with visual structure, branding, and slide layout.
• Revise decks based on webinar performance data, attendee feedback, and conversion metrics.
• Verify all material facts cited in copy—including performance claims, statistics, testimonials, and third-party data—before submitting work for review.
• Ensure all claims and disclosures meet applicable FTC marketing guidelines and company compliance standards.
• Coordinate with the compliance team or Creative Director when claims require review, substantiation, or legal signoff.
• Maintain working knowledge of financial advertising regulations relevant to investment education and trading software marketing.
• Participate in kick-off and ideation sessions with the Creative Director and marketing team to develop campaign concepts, big ideas, and offer strategy.
• Present copy drafts and creative concepts to the Creative Director; iterate based on structured feedback.
• Collaborate cross-functionally with designers, email marketers, media buyers, and product managers to ensure cohesive campaign execution.
• Contribute to copy swipe files, brand voice guides, and internal style standards.
• Conduct market and competitor research to identify proven offers, hooks, and angles relevant to the financial trading space.
• Track and report individual copy performance KPIs (open rates, click rates, conversion rates, revenue per email) on a weekly and monthly basis.
• Participate actively in team meetings and contribute to process improvement initiatives.
• Perform additional related duties as assigned.

Benefits

• Equal opportunity employer status

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED