Freelance Copywriter, Pregnancy & Baby

Good Inside•New York, NY

5d•$60 - $70•Hybrid

About The Position

Good Inside is redefining parenting by teaching it as a skill, not an instinct. We offer personalized guidance, AI-powered support, and a global community to help parents raise resilient, confident children. We are seeking a freelance Copywriter specializing in the Pregnancy & Baby space to create compelling content for expecting and new parents. This role involves developing copy for various channels including paid social, emails, blog posts, editorial content, partnership campaigns, and landing pages. The ideal candidate will have a deep understanding of the pregnancy and early parenthood journey, writing with warmth, clarity, and credibility. You will be responsible for taking project briefs and delivering polished copy, bringing your own process and ideas to the work, and ensuring the copy aligns with Good Inside's brand voice. Revisions and performance data will be provided to help refine future projects.

Requirements

Experienced copywriter with a strong portfolio in the pregnancy, baby, parenting, or maternal health space.
Direct experience writing about pregnancy and babies is essential.
Deeply familiar with the needs, concerns, and everyday experiences of expecting and new parents.
Versatile writer capable of creating content for paid social, emails, and blog posts.
Established independent writer able to take a brief and produce polished work.
Comfortable scoping projects, setting timelines, and making creative decisions.
Clear, thoughtful writer balancing empathy, credibility, and marketing goals.
Organized and reliable in managing multiple projects and deadlines.
Open to feedback with strong ownership of deliverables.

Nice To Haves

Experience with membership or subscription businesses.
Experience writing for expert-led brands or translating expert guidance into accessible consumer content.
Experience using performance insights to improve paid social and email copy.

Responsibilities

Write copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages.
Connect with expecting and new parents by delivering copy that makes them feel understood, answers real questions, and builds trust without fear or guilt.
Own the process of turning a project brief into finished work using your own research, drafting, and working methods.
Pitch strong hooks, fresh angles, and thoughtful concepts based on audience knowledge.
Deliver copy that fits Good Inside's voice and brand guidelines.
Incorporate feedback through revision rounds and utilize performance data to improve future projects.