Copywriter, Direct Response/Info

BAD Marketing • Miami, FL

1d • Remote

About The Position

We're looking for a direct response copywriter who can own creative strategy, ad writing, and email within a client pod in our info/coaching marketing division. You'll be embedded in a cross-functional pod alongside a strategist, media buyer, and PM - writing ad scripts, body copy, emails, and hooks for clients spending $100k-$1M+ monthly on ads. But this isn't a "write what you're told" role. You're expected to drive the creative strategy process for your pod - analyzing what's working, understanding why it's working, developing new concepts grounded in data, and coming to creative calls with prepared ideas and reasoning. The strategist collaborates and approves, but you lead on what gets tested and why. You'll also write email copy within frameworks established by a Senior Copywriter - automation sequences, promotional campaigns, nurture flows. And you'll be pulling from messaging foundations (avatar research, messaging bibles, swipe files) that exist to make your creative sharper and more grounded. You're not starting from scratch on every ad - you're building on a strategic base. If you're the type of copywriter who wants to understand why winners win - not just that they win - and you want to operate as a strategic partner rather than a production resource, this role is built for that.

Requirements

• 2-3+ years of direct response copywriting experience; info/coaching space preferred
• Understanding of awareness levels, belief shifts, and persuasion principles
• Experience writing ad copy across formats: video scripts, static copy, body copy, hooks, headlines
• Ability to analyze creative performance and iterate based on data
• Experience with email copy execution - writing within defined frameworks and understanding sequence purpose
• Comfortable with performance data - creative trackers, attribution platforms, and reporting tools are part of your workflow
• Strong grasp of avatar psychology and offer positioning
• Can take loose direction and return with developed concepts backed by reasoning
• Comfortable working within structured systems - creative trackers, naming conventions, brief templates, and approval workflows
• Collaborative by default - communicate proactively about status, pipeline, and performance insights without being asked

Nice To Haves

• You're energized by understanding why copy works - awareness levels, belief shifts, persuasion principles - not just writing what sounds good
• You want to drive creative strategy, not just execute someone else's ideas
• You're curious about performance data and want your work to be measured - wins and losses both teach you something
• You can take loose direction and come back with developed concepts and clear reasoning
• You're comfortable pushing back when briefs are unclear or strategy doesn't make sense
• You want to be a strategic partner to your pod, not a production resource
• You communicate proactively - you'd rather over-communicate on status and pipeline than let things slip

Responsibilities

• Own creative strategy, ad writing, and email within a client pod.
• Write ad scripts, body copy, emails, and hooks for clients.
• Drive the creative strategy process for your pod.
• Analyze what's working and why, developing new concepts grounded in data.
• Come to creative calls with prepared ideas and reasoning.
• Write email copy within frameworks established by a Senior Copywriter.
• Pull from messaging foundations (avatar research, messaging bibles, swipe files).
• Review assigned tasks and creative priorities.
• Check the creative tracker for launched ads, testing ads, and winners/losers.
• Review feedback or revision requests.
• Write ad scripts, body copy, leads, and emails.
• Review creative trackers, Hyros, and reporting data daily.
• Participate in weekly creative strategy calls with your pod, coming prepared with analysis and concepts.
• Fill out creative briefs with strategic reasoning.
• Keep the creative tracker updated with batch details before submitting.
• Coordinate with designers and editors on video scripts and static direction.
• Communicate with your strategist and media buyer on creative status and pipeline health.

Benefits

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed