Copywriter & Content Publisher - External Comms (Mars Veterinary Health)

Mars Veterinary Health•Tampa, FL

1d•$101,600 - $182,563•Onsite

About The Position

This role oversees the entire content creation process, including ideation, design and publication, utilizing SEO principles and content management systems to enhance visibility. Working closely with authors to ensure high quality content meets audience needs and expectations, this person has a keen eye for detail, strong written and verbal communication skills, and technical proficiency on content management systems and with analytics tools.

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, English, or related field.
3-5 years of experience in copywriting, content publishing, or digital marketing.
Excellent writing, editing, and proofreading skills.
Strong understanding of SEO, digital content strategy, and content management systems (CMS).
Experience with tools like Google Analytics, SEO tools (e.g., SEMrush, Yoast), and publishing platforms.
Proficiency with platforms such as Newswire, Cision, Meltwater, and other media monitoring and social listening tools.
Strong organizational skills and attention to detail.
Ability to work independently and manage multiple projects with tight deadlines
Excellent editing, proofreading, and attention-to-detail skills.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Ability to work collaboratively in a global, matrixed environment and adapt content for diverse audiences.

Responsibilities

Lead the planning, creation, and curation of high-quality, consistent content tailored to various channels, including digital platforms, social media, intranet, email, press releases, and internal communications.
Ensure content aligns with organizational messaging, brand voice, and compliance standards.
Manage content calendars to ensure timely delivery of campaigns, updates, and initiatives.
Monitor, analyze, and report on channel performance, audience engagement, and content effectiveness.
Use insights to inform future content strategies and improve overall communication impact.
Write clear, persuasive, and engaging copy for websites, blogs, email campaigns, social media, advertisements, and other marketing materials.
Edit and proofread content for grammar, style, tone, accuracy, and SEO best practices.
Adapt writing style to suit various audiences and formats.
Upload, format, and publish content across CMS platforms (e.g., WordPress, Sitecore, Adobe Experience Manager).
Ensure all content is optimized for SEO, readability, and user engagement.
Collaborate with design and development teams to ensure content displays correctly on all devices and browsers.
Monitor content performance and make data-driven improvements as needed.
Live and exemplify the Five Principles of Mars, Inc. within self and team.
Other job duties as assigned.

Benefits

Competitive salary with paid time off & holidays
Medical, dental, and vision insurance
Fertility and family-building assistance
Paid Parental leave
Practice Paid Basic Life Insurance
Practice Paid Short- and Long-Term Disability
Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match
Commuter Benefits
Legal Plan
Health Savings Account & Flexible Spending Account
Mental health support and resources
Paid Volunteering
Optimum Wellness Plans® for up to three pets
Continuing Education allowance & MED hours for eligible positions
Student Debt Relief (for full-time DVMs)
A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.