Copywriter, Brand Studio

Google•New York, NY

2d•$141,000 - $206,000•Hybrid

About The Position

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward. In this role, you will be responsible for developing strategically and conceptually strong brand campaigns for a wide audience. You will collaborate daily with a creative team including designers, writers, filmmakers, strategists, project managers, and producers. You will contribute to brand storytelling across a variety of media including social, broadcast, print and documentary. You are proficient in sharp, insight-driven copywriting and narrative development. You will be trusted to generate the ideas required to solve a problem, even if the problem is ambiguous, and take full ownership of the solution. Your portfolio demonstrates stellar storytelling chops and considerable film and social-first work smart observations and well-crafted brand work is essential. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefits Learn more about benefits at Google [https://www.google.com/about/careers/applications/benefits/].

Requirements

Bachelor's degree or equivalent practical experience.
5 years of experience as a creative in an agency, freelance or for an in-house brand.
A portfolio of creative work displaying experience in integrated brand campaigns as well as social content that showcase exceptional narrative instincts.

Nice To Haves

8 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
Knowledge of design, technology trends, as well as an understanding of consumer insights and how to apply these to Google projects.
Ability to synthesize feedback from multiple sources and iterate rapidly.
Ability to present solutions aligned to goals and influence key stakeholders.
A conceptual, optimistic, and curious creative, who has demonstrated experience telling brand value stories and addressing creative quandaries (e.g., privacy and security, policy, arts and culture).

Responsibilities

Ensure alignment between creative and technical goals and processes, and initiate technical and creative changes for optimal story development.
Ideate and develop integrated brand campaigns across media while collaborating with a cross-functional team of designers, strategists, and producers to brainstorm, refine, and execute insight-driven creative concepts.
Craft compelling brand narratives and sharp copy for social, interactive, and broadcast channels.
Develop strategically sound conceptual work and bring ideas to life through rapid prototyping, storyboarding, and clear creative articulation.
Navigate ambiguity and drive individual creative work streams from brief to completion, effectively managing your time, deliverables, and stakeholder feedback in a changing environment.