Copy Manager

Farmers Insurance Careers

3d•$108,375 - $205,750•Hybrid

About The Position

We are building a strong, modern in-house agency, and we’re looking for a Copy Manager who can help lead that evolution. This is not a traditional copy role. It’s a hands-on creative leadership position responsible for elevating the quality, consistency, and performance of copy across the full customer experience, from brand campaigns to lifecycle communications. You’ll lead a team of writers, shape creative direction, and partner closely with marketing, brand, product, legal, and compliance stakeholders to deliver work that is strategic, scalable, and effective. The ideal candidate brings strong conceptual thinking, proven people leadership, sharp writing and editing skills, and experience operating in high-volume, regulated, or complex environments.

Requirements

7+ years of copywriting experience, including team leadership
Experience working in an in-house agency, large brand, or agency environment
Proven ability to lead concept development and integrated campaigns
Experience writing across email, lifecycle/CRM, digital, customer communications, and marketing channels
Experience operating in high-volume, fast-paced, regulated, or complex environments
A strong portfolio demonstrating conceptual thinking, campaign development, and clear, compelling writing across channels
Proven experience managing, coaching, and developing writers
Ability to balance big-picture creative thinking with day-to-day execution
Strong editing skills and a clear point of view on voice, tone, messaging, and quality
Comfort moving between brand-level creative work and practical customer communications
Experience scaling content operations while maintaining quality
Comfortable working within structured workflows and improving them
Understanding of performance metrics, testing, and optimization
Ability to use data and insights without losing sight of craft
Familiarity with AI optimization and emerging tools that can improve speed, consistency, or creative effectiveness
Strong stakeholder management and presentation skills
Ability to influence across cross-functional teams
Clear communication style and the ability to explain creative decisions in business terms
High School Diploma or equivalent required

Nice To Haves

Experience working with legal and compliance partners is a plus
Bachelors degree in relevant field preferred
Have led writers but still love being close to the work
Can move between brand campaigns and transactional messaging with ease
See constraints, including compliance or complexity, as creative challenges
Are comfortable managing high volumes of work without sacrificing quality
Care as much about performance as you do about craft

Responsibilities

Own creative direction for copy across marketing and customer communications
Drive concept development for integrated campaigns and lifecycle programs
Help ensure the work balances brand voice, clarity, compliance needs, and performance goals
Stay hands-on by reviewing, editing, and improving copy across channels
Raise the quality of everyday communications as well as larger campaign work
Lead, coach, and develop a team of copywriters
Set a high bar for creative quality, clarity, and consistency
Provide clear, actionable feedback and mentorship
Build a culture of accountability, collaboration, and continuous improvement
Help writers grow while keeping the team focused on business priorities and deadlines
Act as a trusted partner to marketing, brand, product, legal, compliance, and other stakeholders
Translate business goals into strong creative approaches
Lead presentations, sell ideas, and influence decision-making
Navigate feedback from multiple stakeholders while protecting the quality and clarity of the work
Help teams solve creative challenges within real-world constraints
Improve how copy is developed, reviewed, and delivered across the organization
Help build scalable frameworks for high-volume creative production
Ensure consistency in voice, tone, and messaging across customer touchpoints
Support structured workflows without making the work feel formulaic
Manage external agencies and freelancers as needed
Evaluate copy effectiveness using performance data and insights
Apply learnings to improve engagement, clarity, and outcomes
Partner with marketing and analytics teams to support testing and optimization
Use performance feedback to strengthen both individual pieces of copy and broader messaging systems