Coordinator, Viral Content

Universal Music Group•Los Angeles, CA

2d•$40,520 - $55,000

About The Position

Capitol Records is looking for a Viral Content Coordinator who lives at the pulse of music, culture, and the internet. This role is all about spotting the spark before it becomes a wildfire and turning artist moments into cultural moments. You’ll work closely with artists, marketing teams, and creatives to craft content that travels fast, feels authentic, and resonates with fans. From TikTok trends to release rollouts, you’ll help shape how our artists show up in the world, one scroll-stopping post at a time.

Requirements

1–3 years of experience in social media, digital content, or music/entertainment marketing
Strong understanding of TikTok and short-form video ecosystems, especially how music trends evolve
Passion for music and familiarity with current artists, genres, and fan communities
Proven ability to ideate and execute content quickly without losing quality or brand alignment
Excellent writing skills with an ear for tone, voice, and cultural relevance
Ability to balance reactive content with planned campaigns

Nice To Haves

Experience with video editing tools (CapCut, Adobe Premiere, etc.) preferred
You’ve helped break a song, trend, or moment on social
You instinctively understand what makes fans engage, remix, and share
You’re fluent in fan culture, stan communities, and creator ecosystems
You can translate an artist’s identity into content that feels native to each platform
You move fast, think visually, and stay curious

Responsibilities

Support administrative operations for the team, including coordinating projects, maintaining records, and assisting with day-to-day team needs.
Process invoices, track campaign activity and budgets, and maintain accurate reporting and documentation across team initiatives.
Track emerging trends across TikTok, Instagram, YouTube Shorts, and other platforms, with a sharp focus on music-driven moments
Identify opportunities to amplify Capitol Records artists through viral formats, sounds, and conversations
Concept and execute short-form content ideas that align with artist identity and campaign strategy
Collaborate with digital marketing, A&R, creative, and artist teams to capture and produce content in real time
Write compelling captions, hooks, and scripts that drive engagement and sharing
Support content creation during key moments including releases, live events, and cultural spikes
Analyze performance data (engagement, shares, watch time) to inform future content decisions
Maintain agility in a fast-moving environment where timing is everything
Support processing and tracking of third-party and vendor invoices.

Benefits

Comprehensive medical, dental, and vision coverage
100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent