Coordinator, Store Marketing

Foot Locker•New York, NY

8d•$60,000 - $65,000

About The Position

The Foot Locker Consumer Integration Team connects cross‑functional partners to deliver seamless, customer‑first marketing experiences across physical and digital touchpoints. The Store Marketing Coordinator plays a critical role in supporting store‑based marketing initiatives that drive traffic, elevate brand presence, and connect national campaigns to localized retail execution across Foot Locker and Kids Foot Locker stores. This role partners closely with the Manager, Store Marketing to assist in the coordination and execution of store marketing programs—ensuring brand, product, and cultural moments show up consistently, clearly, and on time across the fleet. The ideal candidate is highly organized, detail‑oriented, and eager to learn how omni‑channel store marketing strategies come to life at scale. Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both. From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression. As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company. That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand. We’re looking for great people who want to influence culture and the generation that is shaping what’s next. Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve. Come change the game with us. Apply today!

Requirements

2–3 years of experience in retail marketing, integrated marketing, store marketing, or related fields
Strong organizational and project coordination skills with high attention to detail
Ability to manage multiple timelines and workstreams in a fast‑paced environment
Clear and effective written and verbal communication skills
Collaborative, proactive mindset with a willingness to learn and support where needed

Nice To Haves

Experience supporting store openings, local marketing, or mall‑based campaigns
Familiarity with Airtable and/or other project management tools
Understanding of retail store operations or visual merchandising processes

Responsibilities

Support the execution of brand‑led store opening and closing marketing plans, including timelines, asset tracking, and coordination with internal teams
Assist in maintaining elements of the Store Opening & Closing Playbook, ensuring assets, briefs, and executional details are accurate and up to date
Support go‑to‑market execution across: Pre‑opening awareness and buzz, Opening‑moment activations, Post‑opening sustained traffic drivers
Coordinate in‑mall and local marketing execution in partnership with Mall Operators and internal teams
Track deliverables, timelines, and approvals for mall and local initiatives
Support local events, activations, and experiential moments by managing briefs, assets, and executional details
Support in-store connectivity across channels by helping align: Physical store marketing assets, Digital, app, and loyalty touchpoints, Media, social, and influencer moments
Assist in translating merchandising and store initiatives into clear omni‑channel marketing communication
Partner with Community Impact and Geo teams to support marketing for store‑level events and activations
Manage trackers related to store marketing assets, programs, and timelines
Gather execution feedback, store insights, and recap inputs to support reporting and optimization
Act as a day‑to‑day point of coordination between Corporate Marketing, Field Teams, Visual, and Operations on store marketing needs