Smartwool/icebreaker: Coordinator, Sales & Marketing

VF CorporationDenver, CO
$56,160 - $70,200Hybrid

About The Position

At Smartwool and icebreaker, we believe nature has the answers. As global leaders in merino wool apparel, we create thoughtfully designed products that help people move, explore, and connect more deeply with the outdoors—comfortably, naturally, and sustainably. This role is a critical partner to our US Wholesale team, helping bring our commercial strategies to life. You will serve as the operational backbone of the business – connecting sales, marketing, operations and customer needs across the seasons. This role is ideal for someone who thrives in a fast-paced environment, loves solving problems, is a self-starter and takes pride in turning great plans into exceptional execution. This role reports to the Head of US Wholesale for icebreaker and Smartwool and will partner closely with the internal and external sales team.

Requirements

  • 2+ years of experience and professional achievements
  • Passion for the brands and the industry they represent
  • Well-organized and responsible, with great skills in problem-solving and proactive thinking
  • Demonstrated results in executing multiple projects on a seasonal basis
  • A team and customer-first attitude with a high level of dedication
  • Comfort in a digital work environment with proficiency in MS Office, especially Excel
  • Excellent interpersonal, written, and verbal communication skills

Nice To Haves

  • Formal education in a related field

Responsibilities

  • Utilize customer sales and orderbooks to optimize sales processes, enhance customer engagement, and contribute to the overall growth and success of the organization
  • Provide logistical and administrative support for retailer events and promotional activities including supporting the field service rep program
  • Monitor and track operational expenses for the wholesale business and coordinate invoicing processing to ensure accurate and timely submission
  • Review and update account information and commission structures for monthly agency reimbursement
  • Manage sample inventory, distribution, and tracking for sales team and key accounts in collaboration with the operations team and Denver Operations Center. This includes supporting end of life sample programs i.e. sample sales etc.
  • Facilitate allocation and ordering of internal and external sales seeding and monitor spend against agreed budgets for sales team seeding budgets.
  • Partner with the regional marketing team to identify wholesale fixture needs and facilitate collation of requests, ordering, receiving and shipping to retail accounts
  • Maintain an organized and functional showroom space and support in the setup of business meeting and sell-ins utilizing the space
  • Maintain and update the sales workbook, including sales forecasts, targets, and maintain usage and future planning and collaborate with the B2B team
  • Support team members in executing all events including sales meeting and trade show set ups, tear downs. This requires close partnership with the marketing team on making the creative vision come to life through graphics, booth and visual executions.
  • Ensure sell-in resources are current and accurate within the Sales SharePoint sites
  • Work closely cross departmentally with marketing, sales, sales ops, merch and finance on various support level roles that ultimately impact revenue and brand execution in the market.

Benefits

  • Annual incentive plan
  • Sales incentive
  • Commission potential
  • Medical plan
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service