Coordinator, Planning

dentsu•Toronto, ON

7d•Onsite

About The Position

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms. The Planning Coordinator is essential for the day-to-day tactical management of communications planning process. The Planning Coordinator is expected to have knowledge of the media landscape in Canada. The Planning Coordinator is expected to be an active participant on their client accounts and actively contribute ideas and insights to achieve goals and objectives.

Requirements

Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
Excellent written and verbal communication skills.
Ability to work with cross functional teams and multiple stakeholders.
Aptitude for priority management where it concerns managing multiple deliverables/work streams.
Ability to organize ideas and present back information logically and sequentially.
Knowledge of the media landscape in Canada.

Nice To Haves

Knowledge of media planning and research tools is considered a strong asset.

Responsibilities

Assists media planners in the development of media strategies and tactical POV’s.
Ensures key information is provided to the media operations and media buying teams throughout the campaign lifecycle.
Uses media planning and research tools to help develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
Works with creative agencies in developing a holistic brand management and marketing planning process.
Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.