Coordinator, Music Tour Marketing

Wasserman•Chicago, IL

4d•Onsite

About The Position

THE·TEAM’s music department provides representation to prominent music artists across all genres for live performance, touring, brand partnerships, and more. They act as long-term career development strategists, working with artists to expand their reach and deepen their impact with audiences globally. THE·TEAM offers representation and marketing services to talent, brands, and properties in 28 countries and over 70 cities worldwide. The Tour Marketing Coordinator will collaborate with the Director of Tour Marketing to develop, implement, and execute marketing and ticketing strategies aimed at selling tickets and optimizing marketing budgets for client tours and one-off events, both nationally and internationally. This role requires a proactive, detail-oriented, communicative, highly motivated, and organized individual with a minimum of 3-4 years of professional experience in a live music/music marketing-related role, preferably with agency experience. The candidate should possess strong project management skills, creative marketing abilities, and a keen interest in music marketing and live music/touring. Flexibility, attention to detail, and the ability to multitask are essential for managing multiple clients and tours in a high-volume environment. The Coordinator will liaise with internal agent teams, managers, labels, tech partners, ticketing vendors, and national/local marketing professionals to establish announcement timelines, organize, and execute artist-specific marketing campaigns across digital, print, radio, TV, and outdoor channels.

Requirements

Must be based in Chicago, IL or willing to relocate.
Must have valid U.S. work authorization as visa sponsorship is not available.
3-4 years of professional experience working in the music industry in an office setting, or in a live music marketing-related role.
Priority given to candidates with agency experience.
Must demonstrate maturity and tact when working with internal/external stakeholders and possess strong interpersonal awareness and the ability to gauge group dynamics.
Stays calm under pressure and uses structure, processes, and systems to prioritize and streamline workflow.
Focuses on details as much as the big picture, communicates clearly, and enjoys catching discrepancies, grammatical errors, and formatting issues (marketing letters, ad copy, artist admats).
Maintains confidentiality, discretion, and professionalism.
Awareness/knowledge of key players in the live music space and understanding of the Pop/Rock/Urban ecosystems.
Flexibility to work on tours worldwide across multiple time zones in a variety of territories.
Ad platform literacy (Meta Business Manager) and proficiency in Adobe Creative Suite (Photoshop/Illustrator), Box, Google Workspace, Microsoft Office Suite.
Proactive, reliable, resourceful, and assertive when necessary.
Brings a highly collaborative, adaptable mindset to the team and is eager to jump in wherever needed to ensure a tour's success.
Highly motivated and excited to continuously learn with the goal of succeeding and growing in the role and department.

Responsibilities

Creating, managing, and maintaining tracking documents and spreadsheets for artist marketing for all tours.
Coordinating tour announcements and on-sales for upcoming national and international shows and tours.
Creating and distributing marketing and ticketing emails to promoters.
Collecting localized creative, marketing plans, radio proposals, ticketing headers, ticketing audits, and additional materials from promoters.
Distributing new content to promoter teams as received from artist teams.
Cross-checking all artist and promoter social media and official website platforms, as well as ticketing links, pre-sales, and any VIP program implementation to ensure accuracy.
Acting as a liaison between agents, clients/client teams, promoters, and other external partners.
Participating in brainstorming sessions for creative marketing ideas to implement throughout tour campaigns.
Working closely with the overall tour marketing department/team on building department-wide systems for efficiency, creating presentations, submitting partner pre-sale requests, managing department interns, and undertaking additional assigned initiatives.
Covering client shows to provide visibility and support to artist and agent teams.