Coordinator - Media Buying, Casino
About The Position
Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space. We are seeking a detail-oriented Media Buying Coordinator to join our performance marketing team and work hands on, with our media AORs. Working with the Sr Manager, Media Buying to support the execution of our marketing campaigns across TV, radio, OOH (out-of-home), and direct mail advertising. This role is perfect for someone passionate about traditional media with strong analytical skills and attention to detail. The ideal candidate will have foundational experience in media buying, excellent comprehension of audience measurement metrics, and the ability to interpret complex media flow charts and campaign documentation.
Requirements
- 1-3 years of experience in traditional media buying, planning, or coordination
- Hands-on experience with linear television buying processes and network coordination
- Working knowledge of terrestrial radio buying and daypart optimization
- Experience with out-of-home (OOH) and digital out-of-home (DOOH) campaign coordination
- Understanding of traditional media trafficking and creative delivery processes
Nice To Haves
- Bachelor's degree in Marketing, Communications, Advertising, or related field
- Experience with media buying platform Strata
- Experience with Extreme Reach
- Knowledge of media research tools (Nielsen, Comscore, MRI, SRDS)
Responsibilities
- Assist in planning and executing linear TV buys across broadcast and cable networks
- Review linear TV buy summaries, flowcharts, and post-campaign analysis reports
- Track programming changes, preemptions, and make-goods across TV properties
- Coordinate with AOR for creative delivery and scheduling requirements
- Support radio buying process across AM/FM stations and radio networks
- Coordinate daypart planning and ensure optimal frequency distribution across target demographics
- Coordinate live read scripts and promotional tie-ins with radio stations
- Assist in traditional billboard, transit, and outdoor advertising campaign execution
- Support site selection process using traffic patterns, demographic data, and reach estimates
- Manage OOH creative trafficking and ensure proper installation and monitoring
- Track OOH campaign delivery through photo verification and monitoring systems
- Coordinate with AOR and creative team for production timelines and installation schedules
- Read and interpret complex media flow charts and campaign planning documents
- Maintain detailed buy sheets and campaign execution timelines
- Maintain accurate campaign spend documentation and ensure spends are properly passed to internal data warehouses
- Ensure flow chart accuracy and adherence to campaign objectives and budgets
- Coordinate with AOR and internal teams for campaign execution
- Manage campaign timelines and ensure all deliverables meet established deadlines
- Support budget management and spend reporting processes
- Assist with RFP responses and vendor proposal evaluations
Benefits
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
