Coordinator - Media Buying, Casino

Hard Rock Digital•Florida, FL

1d•Hybrid

About The Position

Hard Rock Digital is seeking a detail-oriented Media Buying Coordinator to join their performance marketing team. This role involves working hands-on with media agencies of record (AORs) and supporting the execution of marketing campaigns across TV, radio, OOH (out-of-home), and direct mail advertising. The position is ideal for an individual passionate about traditional media, possessing strong analytical skills and meticulous attention to detail. The candidate should have foundational experience in media buying, a solid understanding of audience measurement metrics, and the ability to interpret complex media flow charts and campaign documentation.

Requirements

1-3 years of experience in traditional media buying, planning, or coordination.
Hands-on experience with linear television buying processes and network coordination.
Working knowledge of terrestrial radio buying and daypart optimization.
Experience with out-of-home (OOH) and digital out-of-home (DOOH) campaign coordination.
Understanding of traditional media trafficking and creative delivery processes.

Nice To Haves

Bachelor's degree in Marketing, Communications, Advertising, or related field.
Experience with media buying platform Strata.
Experience with Extreme Reach.
Knowledge of media research tools (Nielsen, Comscore, MRI, SRDS).

Responsibilities

Assist in planning and executing linear TV buys across broadcast and cable networks.
Review linear TV buy summaries, flowcharts, and post-campaign analysis reports.
Track programming changes, preemptions, and make-goods across TV properties.
Coordinate with AOR for creative delivery and scheduling requirements.
Support radio buying process across AM/FM stations and radio networks.
Coordinate daypart planning and ensure optimal frequency distribution across target demographics.
Coordinate live read scripts and promotional tie-ins with radio stations.
Assist in traditional billboard, transit, and outdoor advertising campaign execution.
Support site selection process using traffic patterns, demographic data, and reach estimates.
Manage OOH creative trafficking and ensure proper installation and monitoring.
Track OOH campaign delivery through photo verification and monitoring systems.
Coordinate with AOR and creative team for production timelines and installation schedules.
Read and interpret complex media flow charts and campaign planning documents.
Maintain detailed buy sheets and campaign execution timelines.
Maintain accurate campaign spend documentation and ensure spends are properly passed to internal data warehouses.
Ensure flow chart accuracy and adherence to campaign objectives and budgets.
Coordinate with AOR and internal teams for campaign execution.
Manage campaign timelines and ensure all deliverables meet established deadlines.
Support budget management and spend reporting processes.
Assist with RFP responses and vendor proposal evaluations.