Coordinator, Marketing

Groupe Touchette•Burlington, ON

About The Position

As a Marketing Coordinator, you will play a key role in supporting the execution of marketing initiatives for the independent automotive network. In this hands-on role, you will coordinate marketing campaigns, customer communications, promotional activities, events, sponsorship initiatives, and e-Shop programs. You will work closely with internal stakeholders, vendors, sales teams, and external partners to ensure marketing initiatives are delivered accurately, on time, and aligned with business objectives. The ideal candidate is highly organized, detail-oriented, collaborative, and passionate about delivering exceptional customer experiences through effective marketing execution and communication.

Requirements

Minimum of 2-5 years of experience in marketing, project management, or a similar role
Proven experience in project management (planning, coordination, follow-up)
Bachelor’s degree in marketing, business administration, or a related field
Experience in client/account management
Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
Strong organization and prioritization skills
Excellent communication and collaboration skills
Ability to work with diverse stakeholders (internal and external)
Autonomy, attention to detail and proactivity
Advanced proficiency in Excel
Knowledge of Power BI
Knowledge of Google Analytics

Nice To Haves

Bilingualism an asset (English and French, both spoken and written)
Training or certification in project management (PMP, Agil, etc.)
Agency experience (advertising, marketing, media)
Knowledge of the automotive or B2B sector

Responsibilities

Support the planning and execution of integrated marketing campaigns across multiple channels.
Coordinate campaign timelines, creative assets, approvals, and deliverables.
Work closely with internal teams and external vendors to ensure projects are completed on schedule.
Assist in the development and distribution of marketing materials, promotional tools, and sales support resources.
Monitor campaign performance and provide recommendations for optimization.
Ensure brand standards and messaging consistency across marketing initiatives.
Manage customer communications using platforms such as Listrak.
Build, schedule, test, and deploy customer email communications.
Execute communications related to promotions, customer programs, events, operational updates, and marketing campaigns.
Maintain communication calendars and audience segmentation strategies.
Ensure messaging is accurate, timely, and aligned with corporate brand standards.
Monitor communication performance metrics including open rates, click-through rates, and engagement.
Provide recommendations to improve communication effectiveness and customer engagement.
Coordinate and distribute corporate communications to customers and network members.
Support communications related to pricing updates, operational announcements, program updates, product launches, and customer-facing initiatives.
Collaborate with Sales, Operations, and other internal stakeholders to ensure communications are timely and accurate.
Support the planning and execution of customer events, trade shows, sponsorships, and marketing activations.
Coordinate logistics including venue requirements, registrations, materials, giveaways, and vendor communications.
Assist with event timelines and project tracking.
Support onsite event execution when required.
Track attendance, engagement, and event performance metrics.
Coordinate post-event follow-up communications and reporting.
Maintain and update promotional e-Shop platforms and product catalogues.
Coordinate promotional merchandise programs and product launches.
Work with vendors and suppliers to manage product availability and fulfillment.
Process requests and support inquiries related to promotional products.
Monitor inventory levels, product performance, and user feedback.
Recommend improvements to the customer experience and operational efficiency of e-Shop programs.
Maintain project documentation, communication schedules, and marketing calendars.
Coordinate approvals, vendor requests, and marketing deliverables.
Support reporting and data collection for marketing initiatives.
Assist with process documentation and continuous improvement initiatives.
Provide administrative support for departmental marketing activities as required.