Coordinator, Marketing (57625)
About The Position
The Marketing Coordinator for the Lansing Lugnuts is a hands-on role responsible for executing the team’s marketing, promotions, social media, community engagement, and game-day entertainment initiatives. The Marketing Coordinator will take ownership of day-to-day marketing initiatives, including game-day promotions, social media content, promotional campaigns, sponsor activations, and on-field entertainment. This role works closely with ticketing, sponsorship, operations, food & beverage, and other departments to ensure initiatives are effectively planned and executed. The ideal candidate is creative, organized, energetic, and comfortable working in a fast-paced sports environment. This position requires strong communication skills, attention to detail, the ability to manage multiple projects, and a willingness to be hands-on.
Requirements
- Bachelor’s degree in Marketing, Communications, Sports Management, Public Relations, or a related field, or equivalent relevant experience.
- 1+ year of experience in marketing, sports, entertainment, social media, events, or a related field preferred.
- Strong written and verbal communication skills.
- Experience with social media platforms including Instagram, TikTok, Facebook, and X.
- Experience creating digital content, including graphics, photography, video, and written copy.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects, deadlines, and priorities.
- Creative problem-solver who can adapt quickly in a fast-paced environment.
- Strong interpersonal skills and ability to work collaboratively across departments.
Nice To Haves
- Previous experience in professional sports, collegiate athletics, entertainment, or live events is preferred.
Responsibilities
- Manage the Lansing Lugnuts’ presence across Facebook, Instagram, X, TikTok, and other digital platforms.
- Plan, create, schedule, and publish daily social media content, including graphics, photos, videos, captions, and promotional content.
- Respond to comments, direct messages, and stories while maintaining a consistent brand voice.
- Monitor trends and social media analytics to improve engagement, reach, and content performance.
- Execute game-day marketing operations, promotions, theme nights, contests, giveaways, and fan engagement activities.
- Coordinate first pitches, ceremonies, national anthems, on-field activities, and entertainment.
- Develop game-day scripts, announcements, and talking points.
- Coordinate with staff, players, performers, vendors, and community partners to ensure smooth execution.
- Develop new ideas and initiatives to enhance the overall fan experience.
- Plan and execute campaigns promoting games, promotions, giveaways, theme nights, and special events.
- Maintain the seasonal marketing and promotional calendar.
- Develop creative marketing ideas that support attendance, engagement, and organizational goals.
- Execute sponsor and community partner activations at games and throughout the Lansing community.
- Coordinate community events, outreach initiatives, and special appearances.
- Build relationships with local organizations, businesses, schools, nonprofits, and community groups.
- Assist in hiring, training, managing and mentoring marketing interns throughout the season.
- Provide guidance and feedback while helping maintain an organized and collaborative marketing team.
- Collaborate with ticketing, sponsorship, operations, food & beverage, and other departments on marketing initiatives.
- Coordinate with players, coaches, staff, vendors, performers, sponsors, and community partners.
- Assist with large-scale events, special projects, and other organizational priorities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
