Coordinator, Marketing

NEW ERA CAP LLC•Buffalo, NY

19d•$50,000 - $60,000•Onsite

About The Position

The Coordinator, Marketing is responsible for the day-to-day execution and coordination of New Era's licensed marketing initiatives, supporting product launches, influencer seeding, league campaigns, and special projects across key sports properties. This position plays a critical role in ensuring marketing projects move efficiently from concept to execution through strong organization, communication, and attention to detail. The ideal candidate is highly organized, process-oriented, and passionate about sports, product, and culture. They thrive in a fast-paced environment, can manage multiple priorities simultaneously, and are eager to contribute across a variety of marketing functions including product management, inventory coordination, and content development. The Marketing team at New Era Cap is responsible for developing and executing strategies that elevate brand awareness, drive consumer engagement, and support product launches across global markets. They collaborate with cross-functional teams to create impactful campaigns, tell compelling brand stories, and ensure consistent messaging that strengthens New Era’s position in sport, culture, and lifestyle.

Requirements

Ability to demonstrate industry knowledge in project management, marketing design principals and procedures
Excellent verbal and written communication skills
Proficiency in Microsoft PowerPoint and Excel required; ability to create engaging presentations and visual aids for internal and external stakeholders
Accuracy and deep attention to detail; highly organized
Strong teamwork and relationship-building skills
Demonstrated ability to manage projects and multitask
Meet deadlines in a fast-paced environment
Ability to work in a collaborative environment across organizational structures.
Exceptional problem-solving skills
Conceptual, creative thinker who can thrive in a fast-paced environment
Ability to be proactive and flexible in the face of change and last-minute requirements
Ability to maintain a flexible schedule; evenings and weekends may be required
Bachelor’s degree in Business Administration, Marketing or a related field preferred; relevant job experience in lieu of degree will be considered
One (1) to three (3) years of marketing experience in sports or apparel required

Nice To Haves

Creative agency experience preferred

Responsibilities

Order, manage, and maintain inventory for league marketing programs, product launches, events, athlete, and influencer initiatives
Manage the coordination and fulfillment of product sample sets for marketing photography, productions, events, and other campaign needs
Partner with internal product teams to gather product details, design inspiration, storytelling elements, and launch information for marketing initiatives
Assist relationship manager with custom product development projects, coordinating timelines and communication between cross-functional teams
Coordinate monthly product seeding programs for influencers and other key brand contacts
Write and maintain product copy for marketing materials, presentations, product launch recaps, and digital marketing needs
Assist in developing product storytelling by translating product design details, inspiration, and key features into consumer-facing marketing content
Manage purchase requisitions, invoices, and other related administrative processes for the marketing team
Maintain accurate records, inventories, and reporting documentation across marketing programs
Support special projects and cross-functional initiatives as assigned
Keep all sensitive information confidential
Other duties as assigned